Marketing

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework. The post OpenAI Opens The Box; And BBC Opens Up To YouTube Ads appeared first on AdExchanger.

It’s January, and (as per…) the social feeds of most media practitioners are awash with predictions of how the industry will pan out in the coming calendar year. Many such missives are indistinguishable from the next, but among the platitudinous musings, last week’s 2026 outlook presentation from Arete Research stood out, complete with signature-style hot

Subscribe: Apple Podcasts • Spotify Two years after OpenAI signed its first content licensing deal with Axel Springer, the field of AI platforms doing business with publishers has expanded exponentially. Especially just in the past year. “[2025] did feel like a real reset. If you skip back just to those early deals, it was such

This story was first published by Digiday sibling Modern Retail. The brands that emerged from the direct-to-consumer 1.0 era are now operating at a much larger scale, and their businesses have evolved accordingly. At NRF 2026, a panel of executives laid out the lessons learned from operating DTC brands over the past decade. The participating

Just as marketers were beginning to sketch out playbooks for turning chatbots into brand building machines, OpenAI made it clear the honeymoon was over. The company confirmed that advertising will start rolling out in ChatGPT in the U.S. over the coming weeks. That doesn’t mean marketers need to toss out everything they’ve learned about showing

In 2026 “content creator” is an umbrella term that could range in meaning from influencer, creator, journalist, blogger to streamer. With more than 207 million people worldwide considering themselves part of the creator economy (according to creative growth agency inBeat), that’s a very large umbrella. But lumping all creators into one category obscured the real

If 2025 was the year YouTube really turned the screw on traditional TV, 2026 is shaping up as the year the rest of big tech does the same. To see why the living room has become a battleground the major platforms can’t ignore, here are five charts that lay it out in graphic detail. Social

Avocados From Mexico is returning to the Super Bowl with a digital play instead of a traditional linear spot for the third year in a row. This year though, the avocado brand is using AI to create an interactive tool that offers real-time football predictions and custom guacamole recipes called the Prediction Pit. The brand

It’s like the Revolutionary War all over again — the Americans and the French ally with each other to fight the English, in this case WPP. (To be fair, they’re also fighting a fellow French company as well as an American one.) The under-the-radar joint venture between America’s largest independent media agency Horizon Media and

The sad news of John Gentry’s death, the CEO of OpenX, emerged, with the resulting outpouring of respect and tributes testament to his professional standing in the industry and the high regard in which he was held. In a measure of the thoughtfulness and humanity of Gentry – or “JG” to those that knew and worked