Marketing

This story was first published by Digiday sibling Modern Retail. After building up fast-growing e-commerce and advertising businesses, moving its stock to the Nasdaq, and, as of Tuesday, crossing $1 trillion in valuation, Walmart is starting to look a lot more like a big tech company. Walmart’s market cap was $1.02 trillion at the end of […]

As the Super Bowl and the Winter Olympics collide this week, The New York Times-owned publication The Athletic is playing up coverage that is harder for AI bots to lift: live blogs and video.  At least, that’s the hope. While live blogs have been around for years, The Athletic sees live formats as a way

Last week, Google’s parent company Alphabet reported that 2025 revenue was an eye-popping $403 billion, making the last 123 months its highest-earning year – almost $114 billion in Q4 alone – with these sums representing a 15% and 12% respective annual increase. But as dollar bills stacked up, so did the legal citations. All this

More brands are set to bring the media expertise in-house this year, with some, including Danish advertiser Lego, even moving to build out internal programmatic expertise. In theory, they’re doing so to reduce the cost of managing media investments, while gaining the ability to act faster, and in closer coordination with the rest of their

Get up offa that thing!

Some advertising creatives thought the ad was funny and playful, others were left unsatisfied

Ulta Beauty had its Big Game moment when Cardi B made a surprise cameo during Bad Bunny’s halftime show.

The duo were cute, but flew too close to the Americana sun.

The spot conveys the clear benefits of Search Party for Dogs, but it whiffs on an opportunity to tell a more powerful story.

The brand’s Super Bowl 60 ad leans heavily on the pop star’s man-hungry image without fully going there