Marketing

The Trade Desk has been testing new automated buying modes with select clients that streamline campaign management but roll media, data and tech fees into a single price. The new “Trading Modes”, currently in closed beta for select clients, as confirmed to Digiday by four ad execs, offers advertisers two ways to run campaigns.  Performance […]

Lots of stories have been written about whether the term “agency” applies to agencies anymore — mostly under the divisive topic of principal media (where the agency acts as both buyer and seller). But there are a growing number of agencies that have delved so deeply into technology and design that when they sit down

CNN is developing an agentic infrastructure as part of a broader roadmap that will see it begin transacting media by the first quarter of 2027.  The news media company, owned by Warner Bros. Discovery, expects to have finished scoping agentic protocols by the end of Q2, according to Faisal Karmali, CNN International Commercial’s vp of

This is an excerpt from Digiday’s sister brand’s 2026 Modern Retail Index, which takes a deep look at the top retailers — from big-box stores to pharmacies to specialty retailers — and collects data from those retailers, categorizes and scores the data into dimensions, and creates a total Index average score as a benchmarking tool.

This story was first published by Digiday sibling Modern Retail. At retail conferences, it’s become practically impossible to get through a full two or three days without having a conversation about the biggest buzzword in the industry: artificial intelligence.  There are the tech vendors, scanning attendee name badges to find a willing participant from a

Hey Readers! You guys are great. Pat yourselves on the back. Thanks for returning to – or joining! – the AdExchanger Commerce Media Newsletter. I’m James Hercher, senior editor. And, as always, I’m keenly interested in emerging grocery aisle trends, especially snacks. So I was quick to grab an interview with Andrew Thomas, head of

We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: Their constituents consider it a “kitchen table” issue. Then, we turn to the mash-up of retail media and sports, which

Sonia Chung, Boathouse’s new CMO, wants to help the agency (and the industry at large) take full advantage of its data. The post Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement appeared first on AdExchanger.