Ortega goes for younger consumers with brand refresh
The refresh comes as the brand looks to combat declining sales amid supply chain issues and increased competition.
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Marketing
Edward Jones’ brand chief on marketing wealth management via sports, ads
Chief Brand, Experience and Marketing Officer Hema Widhani discusses the firm’s recent ad campaign and college football partnership.
Edward Jones’ brand chief on marketing wealth management via sports, ads Read More »
IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain
The IAB’s new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation. The post IAB’s New AI Regulations Give Advertisers A Starting Point – But Plenty Of Questions Remain appeared first on AdExchanger.
Marketing compliance in cryptocurrency – lessons for martech
Cryptocurrency marketing has grown so rapidly that marketing hype is not a determinant; regulatory pressure, platform responsibility, and user expectations now shape the marketing process. In 2026, compliance will be a legal consideration, not an afterthought or a restriction at the end of a campaign. It is an important design need that shapes how marketing…
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Programmatic advertising in 2026: Proving performance while it still matters
What if programmatic’s biggest risk isn’t wasted spend, but delayed insight before budgets are gone.
Programmatic advertising in 2026: Proving performance while it still matters Read More »
Keeping it real: 3 trends redefining creative video marketing today
See the three creative video trends shaping how filmmakers and brands build emotional connection today.
Keeping it real: 3 trends redefining creative video marketing today Read More »
Cleaning Up CTV Supply: A Publisher’s Guide To Reducing Ad Fraud
Despite the massive shift of eyeballs from linear to streaming content, concerns over ad fraud have some major advertisers reluctant to commit large portions of their budgets to CTV. Meanwhile, with the rapid growth of streaming viewership, CTV publishers have had their hands full, managing everything from programming and production to distribution contracts and relationships
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It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated.
Wall Street is falling out of love with SaaS; OpenAI has an “ads integrity” unit; and the Super Bowl is getting more personalized. The post It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated. appeared first on AdExchanger.
It’s A SaaS Selloff; ‘Integrity,’ As In, Integrated. Read More »
Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos?
Speak to any holding company leader and they’ll be the first to tell you they’re misunderstood. They feel maligned by all the independent agencies looking to poach their smaller clients who may feel overlooked or under appreciated. They feel the downward pressure on pricing from client-side procurement and finance folk, who see media spend as
Media Buying Briefing: Why is Wall Street punishing Publicis – and maybe other holdcos? Read More »
In Q1, marketers pivot to spending backed by AI and measurement
Between mass layoffs and shaken consumer confidence, brand advertisers are cautiously wading through the first weeks of 2026. With consumer demand harder to predict, advertisers are looking for clearer signals before committing to ad spend. “Marketers are prioritizing spend where data shows the highest propensity to perform, while still recognizing the need to prime demand,” Swapnil
In Q1, marketers pivot to spending backed by AI and measurement Read More »