Marketing

As YouTube moves further upstream for TV ad dollars, it’s careful not to weaken the lower, mid-funnel mechanics that make those budgets defensible. Google’s sales reps are now being incentivized to prioritize pitching YouTube, according to three ad execs Digiday spoke with in exchange of candor for anonymity. In those pitches, YouTube, especially its Demand […]

Can the carrot of better empirical measurement, as opposed to the beat of a political drum, woo advertisers back to news content? For much of the past decade, brands’ retreat from advertising next to news content has been framed as a means of risk mitigation in response to political polarization, as well as to other

The Super Bowl may be over, and the Winter Olympics already underway, but sports continues to be the red-hot domain in media. Alright, the other hot domain — right after AI.  The agency holding companies seemingly understand the magnitude of what’s happening in sports and are marshaling their teams to take full advantage of that

AI is turning culture into a production shortcut — faster, cheaper and, at times, familiar. But the Super Bowl is one of the last places where brands are reminded that cultural likeness is easy but shared experience is earned. This year’s game made that distinction clearer than ever. The ads that generated real reaction were not

Subscriptions were supposed to save publishers. Now, they’re becoming part of the survival logic for agencies too. At agency holdco S4 Capital, the pivot is already taking shape. By the end of the year, about a quarter of revenue at its Monks arm is expected to come from what it calls subscriptions — not in

Subscribe: Apple Podcasts • Spotify Now that the dust has settled around the 60-plus Super Bowl ad spots rolled out this year, it’s time to reflect on the best and worst commercials from Super Bowl 2026. Anthropic took a jab at OpenAI’s ad product launch and T-Mobile and Coinbase used The Backstreet Boys top play

Now that the washing up’s done and the snacking detritus has been swept off the floor, it’s time to consider the real winners and losers of this year’s Super Bowl – the brands. (The Seattle Seahawks may have won the actual game, but it was far from an offensive juggernaut – you have to really

Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.