AdSwerve recently developed a custom bidding script to help Betterment generate more conversions from its leads. The post How Betterment Used A Custom Bidding Script To Refine Its Ad Strategy appeared first on AdExchanger.
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A Life Of Luxury The internet is a powerhouse for commerce – just not so much when it comes to the luxury category. Although that’s hardly surprising. Over the past several years, fast-fashion and discount-driven marketplaces like Temu, Shein and Amazon have put relentless downward pressure on the cost of luxury items. Now, major retailers are
Can Amazon Be Luxurious?; The Declaration Of Dependence Read More »
The ad industry is hunting for the AI equivalent of a silver bullet. Microsoft’s CEO Satya Nadella just made it clear there isn’t one. Instead, he argued at the World Economic Forum in Davos, Switzerland, the agentic era will eclipse companies that stop chasing a single winning model and start learning how to orchestrate many
This week’s Future of TV Briefing reports on YouTube’s new pilot program that would have brands sponsor shows from top creators. YouTube TV (2026 edition) Netflix’s all-cash offer for WBD, a “Creator’s Bill of Rights,” TikTok’s micro-drama app and more YouTube TV (2026 edition) Shows have become a focal point for YouTube. And now getting
OpenAI is set to wade into the advertising business this year, but its move to finally monetize ChatGPT with ad dollars may have come a touch too late. ChatGPT’s 2022 launch inaugurated the current generative era and made the app a touchstone for the entire sector. But OpenAI’s head start has since been eroded by
Bold Call: OpenAI’s ads pivot may come too little, too late Read More »
The crunch moment in Google’s antitrust battles with the Justice Department over its ad tech stack looms ever closer, with Justice Leonie Brinkema expected to issue her remedies ruling by the close of Q1. While these deliberations take place in the chambers of a courtroom in the Eastern District of Virginia, developments elsewhere underscore the
OpenAI is still in the foothills of building an ads business, and it’s looking for ad execs to help map the climb. The The roles posted since the turn of the year make clear just how early and foundational the effort is. There are no ad sales chiefs with deep agency relationships, no account managers
OpenAI is hiring engineers, not ad sellers, first to build its ad business Read More »
Netflix dropped two sets of numbers on the same day: its 2025 full-year earnings and a revised offer for Warner Bros. Discovery. During a call with investors, Netflix boasted that it beat its revenue expectations for last year, ending 2025 with $42.5 billion in revenue, a 16% year-over-year jump. The post Netflix Doubled Its Ad
Netflix Doubled Its Ad Revenue Last Year – And Expects To Do The Same In 2026 Read More »
Publishers are always looking for ways to improve engagement with subscribers and, ultimately, increase revenue. Between diversifying revenue streams, increasing subscriber retention and trialing new features, publishers’ subscriber programs serve many purposes. As acquisition costs rise and audience data becomes harder to access, publishers are increasingly turning to community not as an engagement tactic, but
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This year, the organizations modernizing European media are pioneering interactive formats that drive engagement and impact, while premium contexts build trust and authority. Digiday Media Awards Europe finalists are also pairing innovation with sustainability, thoughtful design and seamless omnichannel storytelling to enhance user experience across touchpoints. In the Best Use of Interactive Content category, UBS
