Marketing

This story was first published by Digiday sibling Modern Retail Digital screens may become far more common for shoppers to see in stores this year. Albertsons’ retail media division, Albertsons Media Collective, began piloting an in-store digital display network last summer. The program spanned 80 stores in partnership with digital signage software provider Stratacache. The major grocer […]

The Hershey Company requires practically no advertising. The brand sits right at the warm, gooey center of everyone’s subconscious. That’s how Hershey’s bars can sell on American store shelves for 125 years, in the same boring candy bar wrapper – dull gray letters on a field of brown – without much emphasis on paid media

Measurement, like buying jeans, is about finding the right fit. For denim brand True Religion, that means looking beyond last-click attribution to see what’s really driving growth, says CMO Kristen D’Arcy on this week’s episode of AdExchanger Talks. Determining incrementality is important for any marketer, but accountability for business results is front and center for

When Amazon Publisher Services (APS) announced plans to release a Prebid adapter last year, it marked a notable victory for open standards over controlled, proprietary integrations. Now, Amazon’s promise to support a more collaborative programmatic ecosystem has gotten a little closer to reality: The APS Prebid adapter is available for open beta testing, APS announced

AI tools are becoming a common sight in email marketing activities, but their effectiveness depends on how well the technology is integrated into existing systems and changing processes inside the marketing function. The approach that gets meaningful results focuses on governance, data quality, and measurement. Regardless of the details of any implementation of AI in…