Marketing

This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays for the open web. More publishers package and sell AI visibility – aka GEO – to brand advertisers. […]

MediaLink has spent years owning the art of wining and dining CMOs at Cannes. This year, it turned that same playbook on creators. UTA, its owner, hosted an invite-only dinner for more than 70 creators spanning sports, fashion, food, lifestyle and news. Expected guests included Olandria Carthen, Brittany Broski, David Dobrik, Keith Lee, LaurDIY, Colin

Google’s World Cup brand campaign isn’t just another marketing bet on live sports’ biggest carnival. It’s also a tell. The tech giant is currently running a brand campaign throughout the tournament featuring Spain’s Lamine Yamal, former U.S. men’s goalie Tim Howard and the voice of Fox commentator and former Sweden star Zlatan Ibrahimovic. It’s running

The last of a series of partnerships and collaborations Omnicom Media rolled out during Cannes Lions 2026 has the media agency network co-developing a dynamic contextual content solution with NBCUniversal that aims to boost creative relevance to viewers watching the media company’s CTV shows. The partnership pairs audience and performance data from Omnicom’s Acxiom unit

Hope you’re ready to talk about sports, because athletes were on every stage.

Would you invite an agent into your group chat? 

Computer vision AI is replacing traditional QR codes, requiring a new way to connect with consumers.

Cannes Lions reveals the winners from day 3, which focuses on data and digital engagement.

Some wild riffs on red, white, and blue—and a few brands that waved their own flag.