Dove Men is activating what could be considered a small army of content creators for the FIFA World Cup. The Unilever-owned personal care line has hired hundreds of creators from mega creators, like Marshawn Lynch and Jordyn Woods, to micro talent tiers (creators with 10,000 and 100,000 followers) to get in front of at least […]
Why Dove is betting on hundreds of creators for the World Cup Read More »
This week’s Media Briefing will look at why publishers including The Wall Street Journal, Fortune and Bloomberg are testing putting video behind the paywall to drive and retain subscriptions and adapt to shifting audience habits. Exclusive video becomes a subscription play A New York bill would require disclaimers on AI-generated news content, James Murdoch on
Media Briefing: Publishers put premium video behind the paywall to sell subscriptions Read More »
OpenAI’s speed dating tour of ad tech has a new match: LiveRamp. The data matching firm — and potentially Publicis-owned — is the first independent ad tech company to pipe conversion data into OpenAI’s conversion API. Brands could do it directly before but not via an intermediary. Unlike other deals of this ilk, this one
OpenAI’s ChatGPT ads get their first measurement partner in LiveRamp Read More »
Working with LiveRamp could help shore up OpenAI’s ad business ahead of its expected IPO, where revenue generation will be watched closely.
ChatGPT ads get measurement boost from new LiveRamp partnership Read More »
The shop has managed more than $600 million in creator campaigns and is credited with its creative and measurement expertise.
Accenture acquires Whalar agency to gain creator economy advantage Read More »
Organizations that fail to deliver have often hired great talent into a broken system, writes Edmunds’ Alison Steinlauf Anziska.
The problem for brands isn’t their marketing strategy — it’s their structure Read More »
The new “Bean Appetit” campaign is meant to reintroduce the brand to consumers after its acquisition by confectioner Ferrara in 2023.
How Jelly Belly is repositioning its brand for ‘social epicureans’ Read More »
Samsung Ads is making its home screen ads available programmatically, the company announced on Wednesday. The post Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically appeared first on AdExchanger.
Home Screen Ads On Samsung TVs Will Soon Be Available Programmatically Read More »
Most competitive intelligence is backward-looking. Earnings calls tell us what happened last quarter. Annual reports tell us where budgets went last year. Traditional competitive intelligence tools often focus on creative libraries, estimated spend or campaign archives. Useful? Yes. Actionable? Not always. By the time most marketers learn that a competitor has changed strategy, the market
The Competitive Signals Hiding Inside Social Ad Auctions Read More »
The world of political advertising is still a little old-school. First off, their fundraising methods still seem to be heavily reliant on generalized calls and texts. At least, that’s my assumption based on the number of desperate messages that politicians – and sometimes even their dogs – have sent me. TV is still the most
