Marketing

Arc XP, The Washington Post’s publishing platform arm, is making it easier for publishers to turn AI bot traffic into a revenue stream, thanks to a new integration with TollBit that helps publishers block scrapers and monetize access. While a number of large publishers have signed AI content licensing deals with tech companies, many mid […]

This week’s Media Briefing will dig into the growing alarm among publishers, as execs warn behind closed doors that third-party web scrapers are quietly fueling an AI marketplace they’re largely shut out of. The AI licensing black market TikTok’s head of publisher operations exits  Tech billionaires are buying media, AP and Lee Enterprises clash over

Rather than sponsor sports leagues and clubs, advertisers like State Farm, Nissan, Google and Ford are putting themselves in the role of ringmaster and producing their own branded content built around sports fandom. Ford Bronco has been working with the Pro League Network (PLN), an extreme sports channel available to stream on Amazon Prime Video,

This story was first published by Digiday sibling Glossy Another beauty brand is stepping into the sports arena. On Wednesday, Ipsy announced a new partnership with the WNBA as the official beauty partner of the Las Vegas Aces.  “With women’s sports finally having its moment, we really wanted to be a part of that cultural

As the Possible conference heads into year four when it opens for business on April 27, it will not only practically double its footprint but it’s expecting close to 20% more attendees than in 2025 — bumping up from 5,400 to 6,500 expected this year, according to its co-founder and leading man, Christian Muche. According

Liquid Death is known for its irreverent branding and provocative slogans, such as “murder your thirst” and “death to plastic.” Its campaigns also lean into that over‑the‑top vibe. A couple of years ago, the heavy-metal-inspired canned water brand collaborated with Burton to create deliberately dangerous flat snowboards and dared professional snowboarders to ride them and

The programmatic supply chain might not be fixable, but that doesn’t mean publishers shouldn’t try. Especially now, when they’re facing what Danny Spears, COO of publisher alliance Ozone, describes as a “perfect storm” of macro pressure, signal loss and traffic dips. “There’s something unique about this moment,” Spears says on this week’s episode of AdExchanger

We used to have a saying at the first agency I worked for: “Money flows to new.”  Back then, “new” meant things like QR codes, mobile video and social media. Then, tech really took off and programmatic advertising, augmented reality and data-driven insights became the new “new.” AI was also a thing, but it wasn’t

A Rough Fortnite Epic Games has had an epically bad couple of weeks. Could ad revenue turn things around? The Fortnite publisher laid off over 1,000 employees two weeks ago, citing lower engagement with its flagship metaverse-like gaming property. And on Monday, a federal court dished Epic some bad news in its yearslong legal fight