“It’s a Pepper Fling” tells the story of a fleeting love affair and comes as parent Keurig Dr Pepper looks to increase marketing investment.
Dr Pepper taps into microdrama trend for Creamy Coconut return Read More »
Legacy firms NBCU and Disney, tech titans Netflix and Amazon and publishers shaped by M&A showed off evolving offerings during last week’s shows.
Amid upfronts sports overload, pitches around data, AI come into focus Read More »
Industry giants, including Paramount and NBCUniversal, have teamed with OpenAP to introduce a standardized way to activate and measure campaigns.
9 national TV publishers join initiative to address industry fragmentation Read More »
Tim Castree will replace Kofi Amoo-Gottfried, who announced plans to depart the delivery platform in March.
DoorDash taps ex-Amazon exec as CMO Read More »
Hundreds of exasperated and unexpected ad industry phone calls were made on Sunday, as agencies and ad tech vendors discussed the fallout of Publicis Groupe’s $2.2 billion acquisition of LiveRamp over the weekend. Publicis has roughly doubled its market cap over the past four years, as other agency holdcos and ad tech businesses have struggled.
Publicis Acquires LiveRamp In A Major Shakeup For Indie Data Collaboration Read More »
Publicis CEO Arthur Sadoun says LiveRamp’s co-created data sets will provide a leg up over rivals that rely on stagnant, generic signals.
Publicis buys LiveRamp for $2.2B to improve AI agent sophistication Read More »
Before the ink was dry on the LiveRamp deal, Publicis Group CEO Arthur Sadoun had personally sent 500 emails. To clients, to partners and to rival holdcos — all carrying the same message. Nothing changes. LiveRamp stays neutral. Your data is safe. He had to send those messages. The holdcos alone account for 5% of
It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running campaigns is still largely manual, from copying data between systems and reconciling reports to running QA checks and drafting explanations for clients when metrics don’t line up. “Inside of the platforms, it’s AI everywhere – but
These AI Agents Want To Handle All The Annoying Parts Of Media Buying Read More »
Major marketers across alcohol, beverage, snacks and retail are rolling out campaigns that look to engage soccer fans during the tournament.
How brands are taking the marketing pitch for the World Cup Read More »
Publicis Groupe’s strategic rationale for acquiring LiveRamp for $2.1767 billion appears to center on accelerating its shift toward data-driven, higher-margin, “principal” operating models while tightening control over identity, addressability and closed-loop measurement. It’s a deal that’s also likely to have a downstream impact for LiveRamp’s relationships with rival holding companies, especially as its former parent
