The brand is a sponsor of the new “Legally Blonde” prequel show “Elle” and is running a co-marketing campaign inspired by social content.
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The show is part of a larger effort by the app to develop a “higher-quality” user base, as the number of total paying users continues to drop.
Bumble’s YouTube advice show tackles dating anxiety amid user slump Read More »
Agentic systems and the scarecrow from “The Wizard of Oz” have more in common than you might think: They’re both in dire need of a brain. At least, Innovid thinks so. Last year, Mediaocean-owned Innovid, which, these days, describes itself as an omnichannel ad platform, came out with an orchestration layer to connect fragmented data
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With an anticipated viewership of more than 1.5 billion people, the 2026 World Cup is expected to represent the most-watched live event in history. For advertisers, that creates an obvious opportunity to reach soccer fans around matches, highlights, team coverage and tournament content. But the bigger opportunity is less obvious. Sports fandom does not live
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Slim Jim maker Conagra Brands is the video network’s first advertiser to incorporate the Stagwell Agentic Targeting System into campaign planning.
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Despite the ubiquity of artificial intelligence in marketing materials over the past three years, its application within advertising is arguably much more established than many industry observers realize. Related Insights Member Exclusive Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp Subscribe To Read Read More However, what has changed
Agency AI pitches are starting to face harder questions Read More »
For years, the advertising model was contextual. If an insurance provider wanted to sell its product, it would prioritize advertising on insurance-related sites. The thinking was that you had to go where the signals were strongest. Only those actively visiting a site that offers information about what insurance packages to buy could be guaranteed to
Why Prediction Is Replacing Precision For Outcome-Driven Advertising Read More »
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue
Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer Read More »
Made-for-advertising websites have found a new way to lure users in: AI-generated “girlfriend ads.” According to a report from DoubleVerify, these sites are running suggestive creative featuring AI-generated women who promote personalized companionship and customizable AI personas. But when users click they’re funneled to paid search results and low-quality, AI-generated content: pages stuffed with ads
AI ‘girlfriend ads’ are fueling a new wave of MFA sites Read More »
This story was first published by Digiday siblings Glossy and Modern Retail. The 2026 FIFA World Cup kicks off today and will continue until July 19, with matches held in 16 cities across the U.S., Mexico and Canada. The event is set to surpass previous viewership records, with an estimated 6 billion global tournament viewers
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