Marketing

ChatGPT has been running ads for less than six months, but it’s fueling a category expected to capture almost 40% of search revenue and generate $100 billion in revenues by the end of this decade. WPP’s latest ad spend forecasts, published today (June 16) highlight AI search as the fastest growing investment area in advertising.

Electronic Arts (EA) has spent years telling us it’s in the game. Now it wants brands in there too. The games developer has built its own ad server into its Frostbite engine and is now staffing up the commercial layer to sell it. Job postings across its careers site show it is hiring for at

Afternoons at Cannes tend toward a particular kind of frenzy. The rosé is flowing, the diary is full and somewhere on the Croisette a panel is running 15 minutes over. Kelly Taylor has other plans. On at least one afternoon she intends to disappear — onto her balcony, alone, with a glass of wine and

Subscribe: Apple Podcasts • Spotify The marketing industry’s obsession has moved from finding the right spokesperson to cloning them.  Brands’ growing appetite for more content at a fraction of the costs has led to the emergence of digital twins — AI-powered replicas of a person’s likeness, voice, and even thought patterns. Take Coca-Cola’s latest campaign

The schism between Publicis Groupe and The Trade Desk was arguably the major media narrative of 2026, with the pair’s recent détente seemingly coming out of nowhere, another sign of just how fragile the harmony is. “Publicis and The Trade Desk are now focused on moving forward and continue to maintain a mutual commitment to

WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class. The post Ad Revenue Stands To Grow By 8.9% This Year – And AI Might Be Why appeared first on AdExchanger.

Ilaria Pasquinelli, Chief Marketing Officer, LIONS Brands that invest in creative marketing outperform the competition and grow. That is a bold claim, but there is proof to back up these claims.  Global brand consultancy Interbrand analyzed data from 50 businesses that won the most Cannes Lions International Festival of Creativity awards from 2020 to 2025

Roku’s shop window phase didn’t last long. Fox has agreed to acquire the streaming company, which boasts an audience of 100 million households globally, in a $22 billion deal announced today (June 15). The deal will make Fox the third largest organization in American TV by share of viewing, and combines the company’s formidable live