Fast food marketers including McDonald’s, Burger King and Wendy’s will have to move beyond price-point value to drive sales and traffic.
How QSRs are building on value marketing with pop culture, nostalgia Read More »
Amid a federal immigration crackdown that’s produced widespread allegations of law enforcement misconduct and resulted in the high-profile deaths of two US citizens, the state of a local news publisher’s advertising business can seem inconsequential. But the Minnesota Star Tribune has to deal with how its duty to keep the public informed impacts its monetization
How The Minnesota Star Tribune Protects Advertisers While Covering ICE Crackdowns Read More »
Across industries, marketing teams are navigating a brutal equation: shrinking budgets, leaner teams and rising performance pressure. In this environment, platforms like Meta and Google dominate the ecosystem. Their unrivaled scale and AI-powered technology make them safe bets for marketing and user acquisition. But as these leaders push further into automation, they’ve reduced the manual
Why Smart Marketers Look Beyond The Leading Platforms To Deliver Outcomes Read More »
Even before Snapchat fully scales its newly unveiled creator subscriptions program, high-earning creators on the platform say it provides a reliable revenue stream with minimal content lift — encouraging amid the instability of other social algorithms. “I never have a day where I’m making less than $200,” said Josh Horton, who has amassed 624,000 followers
Creators eye Snapchat as a reliable income alternative to TikTok and YouTube Read More »
This week’s Future of TV Briefing looks at server-guided ad insertion, a newish method for inserting ads into streaming video on the fly. WTF is SGAI? WBD reopens Paramount deal talks, Hollywood’s AI copyright fights with ByteDance and more WTF is SGAI? For some ad buyers and sellers, being able to run targeted ads in
Future of TV Briefing: WTF is server-guided ad insertion? Read More »
Something counterintuitive is happening in advertising: AI is moving fast. Marketers are not. That mismatch — speed in the systems, drag in the humans — has quietly become one of the defining patterns of the year so far. For most marketers, AI still sits closer to an assistant on probation than an operator with authority. “That’s
‘Agentic with a small a’: CMOs are adopting AI more slowly than it’s evolving Read More »
Dick’s Sporting Goods is boosting its creator roster as it looks to play a bigger role in culture, events and social media. This year, the retailer is expanding Varsity Team, its ambassador program open to both Dick’s employees and external creators, to reach its largest membership ever. Varsity Team members partner with Dick’s and its
A new deal sees the CPG giant trying to account for the impact agentic commerce will have on marketing as Unilever reorients around technology.
Unilever changes its brand discovery calculus with Google Cloud AI pact Read More »
“Transitional.” “Developing.” “Work-in-progress.” Those are the best descriptions of the current state of TV and video convergence, according to industry experts that AdExchanger and Cynopsis identified as top leaders influencing the video advertising landscape. The post TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026 appeared first on
TV And Video Convergence Is ‘Fair’ At Best: Here’s What 10 Execs Want Fixed In 2026 Read More »
The J.M. Smucker coffee brand is trying to reach new generations of consumers as it looks to change perceptions.
Folgers mixes iconic jingle with ‘wake up’ songs from across years, genres Read More »
