Marketing

Publishers’ ad revenue rebounded in the first half, but H2 is looking even brighter

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The crisp autumn breeze is not the only breath of fresh air washing over the media industry this season.  According to the latest Media Ad Sales Trend Flash Report from publisher ad management provider Boostr, focused on the first half of 2024, there are many positive ad sales trend lines showing that the doldrums of […]

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Digiday Research: Ad industry split on whether a divestiture of Google’s sell-side ad tech will change anything

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The largest company in online advertising is in the dock on several fronts. The Department of Justice’s latest antitrust case, which targets Google’s ad tech suite, has many thinking substantial changes are on the horizon. Related Insights Google on Trial DOJ vs. Google: The arguments for and against the defendant’s (alleged) ad market monopoly Read

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Revolving Door Roster Updates: Doe-Anderson, Horizon Media, OpenX & More

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This week’s industry updates highlight key leadership changes and expansions across agencies, talent management firms, and creative production companies. AbelsonTaylor Group AbelsonTaylor Group appointed Justin Zylberman as director of business development. Zylberman will lead the agency’s pitch development process, spearhead proactive prospecting, and support organic business growth efforts. Before joining AbelsonTaylor Group, Zylberman worked with…

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Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk

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The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture

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How Clinique launched on Amazon without cannibalizing sales from its other retail partners

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This story was first published by Digiday sibling Glossy The Estée-Lauder-owned Clinique is the top-selling brand at Ulta, a superlative that Maiah Martin, executive director of consumer engagement at Clinique, is quite proud of. “It’s a distinction we hold close to our heart,” she said. “But it comes with a lot of work across account

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Pepsi Chases Delivery Drivers to Claim Its Rightful Place Beside Pizza

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While Coca-Cola often touts its flagship soft drink as the perfect complement for various foods, Pepsi wants to take dominance of pizza night. Its method? Chase down pizza delivery drivers. “Pepsi Chase Cars,” created by agency BBDO Worldwide, begins with a pizza delivery driver ringing a doorbell – only to be startled by a man…

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FX’s Grotesquerie Marketing Campaign Is Harvesting Fan Screams

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FX wants to get fans screaming for the premiere of its latest horror series with a two-part marketing activation. Grotesquerie, a 10-part series from horror maestro Ryan Murphy, centers on a detective (Niecy Nash-Betts) and a nun (Micaela Diamond) who investigate a series of heinous crimes in a small town. It also stars Courtney B….

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Finding success in the new programmatic era

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The digital advertising industry is currently dominated by a few tech giants, who have created ‘walled gardens,’ such as Google, Meta, and Amazon. These entities control a significant portion of ad spend, which limits the diversity and creativity of the online advertising ecosystem. While these platforms are fantastic for growth, every small advertiser and independent…

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