Marketing

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”) Because certain moments from Friday alone – Day Five – are just too good to only live on in a court transcript. The real world Take, for example,

User acquisition has always played a critical role in the ultra competitive mobile gaming industry. With the mobile gaming market projected to surpass $173.4 billion by 2026, studios are motivated to outspend the competition, or try different tactics to stand out. But there’s no question about it: acquisition is far more challenging since Apple released…

IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S. media spend in full-year 2024, based on strong actual revenue for the first half of the year. The agency group now expects full-year “non-cyclical ad spend,” which means not including the Olympics or political spend,

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption for universal ad creative identification has led to ineffective tracking of ads across platforms, creating a major barrier to successful cross-platform advertising. Adopting standards and interoperable

The TV newsletter Lowpass is back with another barn burner. Plus, some more proof that social media can impact your health. The post Wait, TTD Is Doing A TV OS?; Social Ad Clicks Covertly Switched People’s Health Care appeared first on AdExchanger.

X’s pitch to advertisers has been a wild ride since Elon Musk took the reins, but their latest pitch is starting to sound like déjà vu. According to a recent pitch deck it has shared with advertisers, the social network is going back to its roots, pushing real-time conversations — and more importantly advertisers’ ability

The next generation of influencers and content creators may not come from social media — instead, expect them on gaming platforms, from Roblox and Fortnite to the adjacent communities on Twitch and YouTube. Media agencies have recognized gaming’s potential to reach younger audiences, with holding companies and independent agencies alike investing in gaming partnerships and

Google’s evolved from a fledgling search startup into a supposed puppet master of the $600 billion display ad business — according to the U.S. government’s early evidence in the ongoing adtech antitrust trial. That’s the conclusion observers of the current case could arrive at following a week of courtroom drama where items showcased by the

The chatter after week one of Google’s ad tech trial is all over the map — some say it’s the start of a seismic shift, others write it off as background noise. Ultimately — this case matters, just maybe not to Google’s bottom line right away. Its ad tech arm isn’t the golden goose it once