Marketing

If the digital ad ecosystem is going to mature to a new stage of privacy consciousness, advertisers must be better stewards of their first-party data. One aspect of that evolution is the idea of trusted execution environments (TEEs), which are new cloud-based ad exchanges that help match first-party data sets and browser data for targeting […]

If your marketing strategy isn’t data-driven, you’re not alone. Data has played a role in advertising for decades, going back to market research focus-grouping to understand feedback on branding. In the health care space, however, data is often underutilized due to fragmented systems and a lack of integration between marketing and clinical data. With over

Despite Latin people making up nearly 20% of the country, they are still underrepresented in several types of media–and it’s a major business loss. (THR)

Last month, Google and California struck a groundbreaking, controversial deal to funnel almost $250 million into the state’s journalism over five years (while shoehorning in … an artificial intelligence accelerator), sidestepping a more sweeping effort to force Google and Meta to pay news publishers. But will any of this funding be accessible to the smallest…

A group of North American financiers led by Dovid Ofune, a low-profile, British-born conservative publisher, has emerged as a serious bidder for U.K. publication The Telegraph, according to two people with knowledge of the bid. (Semafor)

The federal antitrust trial against Google that began earlier this week in Virginia went so deep into the ad tech weeds on Day Three that even this ad tech reporter was barely familiar with some of the terminology. Truthful DRS, anyone? Read on for an explanation as testified to by DOJ witness Professor R. Ravi,

Campaign planners are the oracles of advertising, poring over prior results, designing A/B tests, identifying target audiences and crafting compelling messages to maximize the chance of success. Through well-honed hunches and cold hard data, advertising mixes art and science to peer into the future.  Now, AI is ushering in the next frontier of brand-on-brand competition.

Is there a secret society of socialists within programmatic? Probably not. Plus, rumor has it that The Trade Desk is building its own smart TV OS. The post DOJ Outs Ad Tech Open-Source Supporters; Jeff Green Dings The TTD TV Rumors appeared first on AdExchanger.