Marketing

Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers.

Tony Ayaz, president and CEO, SCUBA As the digital advertising industry pivots into a privacy-first era, marketers are searching for innovative data solutions to navigate this new landscape. Among these solutions, data clean rooms have emerged as the answer for privacy-driven intelligence.  Legacy data management approaches are applied to data clean rooms, and have been

Getting an approved CTV ad creative ready for delivery is still a mostly manual process. Which is why NBCU is launching a new product to centralize different quality assurance checks and creative ad tech partners. The post NBCU Wants To Standardize The Pain Of Creative Ad Delivery appeared first on AdExchanger.

Mark Zuckerberg’s “move fast and break things” mantra may have suited the early days of Facebook, but it’s a risky strategy for companies in high-trust environments like media platforms. Today, advertisers depend on the trustworthiness of their media partners, DSPs and platforms to communicate authentically.  A recent breach of this trust has jeopardized two valuable

The post Comic: Prog IO Cinematic Universe appeared first on AdExchanger.

The FTC’s got a new report on the data collection practices of large social media and video platforms. Plus, Amazon has its own “Shark Tank.” The post Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV appeared first on AdExchanger.

Discord is looking to beef up its advertising offerings — and it’s assembling a team of gaming industry experts to accomplish the task.  Discord, the popular instant messaging and social platform with roots in the gaming space, has benefited significantly from the explosion of gaming in recent years. As of earlier this year, the platform reportedly

Ad tech execs love nothing more than a good, old-fashioned debate — whether it’s about auction dynamics or yield management, no topic is too hot to handle. That’s what makes the chatter around “founder mode” at DMEXCO so surprising:  it seems ad tech has finally reached a rare consensus. Who knew? What they’re saying is