Marketing

The U.S. Department of Justice has rested its antitrust case against Google’s display advertising business, alleging that it monopolized key digital advertising technologies through a series of anticompetitive practices.  It argues that over the past 15 years, Google has systematically acquired competitors, manipulated ad auctions, and used its dominance in various parts of the ad […]

At TwitchCon on Sunday, Sept. 22, the livestreaming services provider StreamElements announced a new “side sponsorship” tool intended to help online creators work with multiple brands simultaneously.  Since 2016, StreamElements has provided tools and services to help connect livestreamers with brands and potential advertisers. At the moment, the company works with about 20 million creators

It may not be the only one in the marketing landscape, but there’s a power struggle happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the record, Amazon is 30 years old. Last week’s news that agency holding company Publicis Groupe was acquiring Mars United Commerce

It can be tough growing a company in a competitive landscape — especially if you don’t know what to prioritize to get there. Earlier this month, Will Anderson, former vp of growth at performance marketing agency Journey Further, founded and launched performance marketing consultancy Growth Society to change the way brands strategize for growth. Led

For nearly the past decade, Brittany Bright has been reviewing influencer and content creator contracts, ushering them through the negotiation process with brands. For the most part, clauses around content have stayed the same around election cycles, according to Bright, founder of The Influencer League, a digital platform specializing in influencer education and management. For

What do streaming services, investment firms, content agencies, and a few ad tech start-ups have in common? They’re all turning to fractional execs. It turns out these part-time pros aren’t just for CMOs anymore — they’re taking over all corners of the corporate world, from the boardroom to the breakroom. In case this movement has

This story was originally published on sister site, Modern Retail. On Thursday, former Nike employees rushed to social media and group chats to share their reaction to the news that the sneaker giant’s CEO, John Donahoe, was stepping down in October after a rocky tenure. To replace him, Nike is bringing back Elliott Hill, a

As tech companies integrate large language models into various search platforms, a pair of Pinterest veterans hope their startup’s new integration with Salesforce will improve AI-powered search for e-commerce. Vantage Discovery, a generative AI-powered SaaS platform, has built a new app built atop Salesforce’s Commerce Cloud to provide semantic search on retailers’ websites. Using AI models