Though huge media rights deals — such as those struck to bring the NBA to Amazon Prime Video — steal the spotlight, sports leagues and clubs have been investing more recently in their own streaming efforts. The NFL overhauled its app ahead of the season’s kickoff last week, placing its ad-free RedZone streaming service at […]
Lawyers for the Department of Justice are preparing to close their case in the ongoing Google trial, which could potentially result in a breakup of its $307 billion per year online ad empire. Meanwhile, Google’s defense team attempts to seize the narrative next week. However, before the trial enters its final furlong, it’s worth appraising
DOJ vs. Google: Can the digital media industry learn from the last 15 years? Read More »
For two days, retail media luminaries gathered to discuss how best to expand the category’s effectiveness (and budgets) for brands and advertisers – without, of course, overlooking how the end goal consumer will react. The post The Best Advice At The IAB Connected Commerce Summit: Don’t Annoy Your Customer appeared first on AdExchanger.
The Best Advice At The IAB Connected Commerce Summit: Don’t Annoy Your Customer Read More »
Jason Holzman leads various creative and marketing operations and reports to Chief Marketing Officer Sharon Otterman, a fellow NBCUniversal alum.
Macy’s beefs up marketing team Read More »
Twitch is opening its own Fortnite Creative experience, called “The Glitch,” on Friday, promoted by Twitch streamers and featuring advertisers such as Domino’s and Peloton. It’s an acknowledgment of the inflow of gamers’ eyeballs and attention into the metaverse in 2024 — and an attempt to assert Twitch’s gaming-community dominance in this new world. Twitch first
Why Twitch is launching its own Fortnite Creative experience, ‘The Glitch’ Read More »
The restaurant chain is leaning into embattled platform X to debut the 3 For Lunch Combo meal and assert its value proposition over fast-food competitors.
Chili’s challenges Joey Chestnut to a livestreamed eating contest Read More »
As if it’s not already the dominant agency holding company, Publicis just announced an acquisition that strengthens its commerce abilities, by purchasing Mars United Commerce for an undisclosed sum. Formerly the Mars Agency, Mars United Commerce (MUC) is an independent commerce marketing company that helps guide marketers on how to best reach consumers in online
Publicis buys Mars United Commerce to solidify its prowess in connected commerce Read More »
On this week’s podcast, we open with a refresher on the four antitrust claims being debated at the Google antitrust trial – the ad server, the ad network, the ad exchange and tying those products together – and we analyze the most standout testimony of the week. On Wednesday, Daily Mail Chief Digital Officer Matthew
View From The US v. Google Trial Press Box Read More »
Past fan-submitted winners have ranked highly on USA Today’s Ad Meter while Doritos’ own output in recent years has not performed as well.
Doritos revives ‘Crash the Super Bowl’ contest focused on fan-created ads Read More »
Sponsoring Derek Kolbaba comes months after the brand became the official beer of Professional Bull Riders and as the sport gains a wider audience.
Busch Light wrangles partnership with professional bull rider Read More »
