Online retail and online travel are expected to increase their share of the global digital economy going forward, according to a recent Forrester report.
The digital economy is poised to grow: Here’s what the numbers say Read More »
Guinness is kicking off the largest global campaign in its history to mark its debut as the official beer and non-alcoholic beer partner of the Premier League. In June, the Diageo-owned brand announced a four-year deal with England’s Premier League, after beating Heineken in a multimillion-pound bidding war to replace Budweiser as the official beer…
Guinness Wants to Be Soccer Fans’ Favorite Beer With Premier League Partnership Read More »
To drop all at once or release weekly? That is the question that continues to plague some streaming services. However, according to a new study from Fandom, there’s no simple answer or one-size-fits-all approach to figuring out which type of model works best for each streaming platform. However, several indicators may help guide the way…
Binge or Weekly? Here’s the Best Way for Streamers to Release Shows Read More »
Dove, continuing its quest to bust stigmas, tackles the beauty industry’s youth obsession head-on with a campaign starring women of a certain age who have relied on a brand mainstay for decades. A woman named Vanessa, for instance, has been using Dove Body Bar since 1958. She appears in the commercial dressed in denim and…
Dove Drops Age-Defying ‘Beauty Never Gets Old’ Campaign Read More »
Sensodyne wanted to do more than just get a sense of whether people were paying attention to its TV ads. The Haleon-owned toothpaste brand also wanted to optimize for attention. The post How Sensodyne Is Optimizing TV Ads Using Attention Metrics appeared first on AdExchanger.
How Sensodyne Is Optimizing TV Ads Using Attention Metrics Read More »
Social commerce is already huge in the Asia-Pacific market, and it’s poised to blow up worldwide in the coming years. In 2023, social commerce generated an estimated $571 billion globally. With a compound annual growth rate of 13.7%, revenues are expected to surpass one trillion dollars by 2028. In China, the social commerce market is
How TikTok Shop Is Redefining Social Commerce In The US Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Totally Brand Safe appeared first on AdExchanger.
Comic: Totally Brand Safe Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scaling The Wal’ Many big retailers are down on total volume, but Walmart shares were up 7% yesterday after the company reported a slight increase in overall sales. Walmart also had a strong uptick of almost half a percent in profit margin. When
The New Everything Shop; Are We Ready For UID3? Read More »
From sponsoring the Olympics and major film festivals to buying ads that run on TVs and in taxis, AI providers have spent the past year looking for ways to break through the noise. But what does the volume of conversation look like for the masses on social media? To get a sense of how often
AI Briefing: How tech companies are talking about AI on social media Read More »
GARM may be gone, but its legacy is in flux. Specifically, the staying power of the Global Media Sustainability Framework (GMSF) that GARM unveiled earlier this summer. After more than a year in development, the standards for measuring ad carbon emissions were unveiled by GARM and Ad Net Zero at Cannes. These standards were more
GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty Read More »
