Marketing

This week’s Media Briefing looks at whether the era of quietly charging subscribers different prices for the same news subscription may be coming to an end, as a lawsuit over “surveillance pricing” and new legislation in New York put publishers’ subscription pricing tactics under fresh scrutiny. WTF is “surveillance pricing” for subscription publishers? Google threatens […]

CEO Jeff Geheb believes his team can compete with consulting giants like Accenture and Deloitte

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to

Every channel in your plan quietly forces a trade-off. Search and social are easy to target and measure, so they win the budget, but they do their best work at the bottom of the funnel, right before the sale. Awareness channels reach people earlier, when it can still change the outcome, but they are blunt

Moreno will join Schultz on CEO Mark Zuckerberg’s leadership team.

From marquee panels to late-night conversations on the terrace, here’s everything that made ADWEEK House the place to be on the Croisette.

The NBA legend and entrepreneur has some advice for marketers.

With media megamergers, acquisitions and spin-offs left and right, the media landscape is changing at a pace that is difficult to keep up with. Behind all this change is a unanimous desire to capitalize on the rapid rise of on-demand streaming, according to Scott Schiller, adjunct professor of the entertainment, media and technology program at