During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco. The post WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label appeared first on AdExchanger.
WPP Braces For Big Change, As New CEO Cindy Rose Says It Will Ditch The Holdco Label Read More »
The Trade Desk, a longtime darling of Wall Street and programmatic, is back at square one in terms of convincing investors of the value of an independent DSP and kindling goodwill in the ad tech industry. The company reported Q4 and full-year 2025 earnings on Wednesday. TTD’s revenue grew 14% year over year to $847
Last year was a massive success for Warner Bros. Discovery’s content – but maybe not so much for its financials. The post WBD Improved Its Ad Business in 2025, But Still Has “A Ways To Go” appeared first on AdExchanger.
WBD Improved Its Ad Business in 2025, But Still Has “A Ways To Go” Read More »
The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”
WPP abandons holding company model in major strategic overhaul Read More »
Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.
Will Gap’s new loyalty program meet the moment? Read More »
The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.
TikTok, MLB tap into growing baseball fandom with expanded content tie-up Read More »
Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top execs. Speaking as the once market leading agency group published a turnaround plan on Thursday (Feb. 26) to return the company to commercial growth in 2027, WPP Media boss Brian Lesser and chief
Rising demand for principal media buying underpins WPP’s turnaround plan Read More »
CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.
How Coach co-created a campaign with Gen Z communities around the world Read More »
The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.
Kayak pokes fun at millennial travel anxiety in new brand platform Read More »
The retailer’s “It’s a Yes Day” platform is informed by shifting consumer dynamics that see kids increasingly influencing clothing decisions.
How The Children’s Place embraces modern parenting with new brand platform Read More »
