Marketing

This year’s Digiday Technology Awards winners highlighted how companies are continuing to use AI tools to enhance personalized experiences across platforms and channels. Among the prevalent themes this year were advanced e-commerce technologies, including AR/VR experiences and blockchain, and investment in automation platforms for seamless operations. Together, these tactics are allowing companies to deliver enhanced […]

Adam Schenkel, executive vice president, platform strategy and operations, GumGum Oracle’s decision to shut down its advertising business leaves a substantial $300 million gap in the market that impacts Oracle’s direct clients and opens up significant opportunities for other ad tech companies. In light of this, marketers are seeking a reliable alternative to Oracle’s Grapeshot

It has been more than a year since Snap overcame two years of declining year-on-year revenue growth, and the company is now on track to achieve its highest level of annual revenue ever. During this period, Snap established a sustainable cost structure, resulting in improved earnings and cash flow. The platform’s user base now exceeds…

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Alexandria, Virginia on Monday. It was like a crash course in ad tech – and ad tech history. The

Advanced audience targeting is perhaps the most significant change in TV ad buying structures, says Alison Levin, NBCUniversal’s president of advertising and partnerships, on this week’s episode of AdExchanger Talks. The post Talking Advanced Audiences With NBCU’s Alison Levin appeared first on AdExchanger.

With the cost of customer acquisition on the rise – and access to signal on the demise – brands need to invest more in customer retention. It’s way cheaper and more efficient to keep existing customers than it is to attract new ones or to woo back the disgruntled. But it’s often not clear exactly what’s driving

The rise of machine learning in buying algorithms is helping to debunk some of advertising’s commonly held truths. The assumption that high viewability equates to high quality is often misleading. When campaign goals are lower funnel and there is no constraint to purchasing only highly viewable placements, AI frequently reveals that lower-viewability placements – as