Marketing

A publisher, an ad exchange, an ad buyer and an ad server walk into a courtroom. No wait, that was on Monday. But Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One. Testimony began in the morning

Google and the DOJ are currently questioning witnesses regarding how particular ad channels are established as defined markets. Plus, a wave of freelance advertising consultants has arrived. The post How The Markets Are Made; Why So Many Solo Consultancies? appeared first on AdExchanger.

In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space. Retail media networks (RMNs) have seemingly become the industry’s latest shiny object, with retailers flocking the space en masse, determined to make

With the help of artificial intelligence, media agencies are analyzing emotions detected in streaming content to contextually align their ads, with the hopes of improving outcomes from attention to ad recall. Agencies hope that generative AI tools will help them perceive and log the emotions and context of the content on a scene level, be

Do you have thoughts on the trial? Consider taking our survey. Keeping track of the Google ad tech antitrust trial that could shake up the most influential company in media and advertising is challenging, especially with all the technical terms that keep cropping up. From industry terms like “header bidding” to “AdX” to “DSPs” to

This week’s Future of TV Briefing looks at why it’s important for creators to have their own channels to support their affiliate commerce businesses. ‘True social shopping’ Battle of the Bobs, Netflix’s carbon footprint and more ‘True social shopping’ Affiliate commerce is typically a pretty passive income stream for creators. But that doesn’t mean creators

Do you have thoughts on the trial? Consider taking our survey. On today’s episode of Google on Trial, the word of the day is “uncompromising.” According to witnesses, whenever the ad industry tried to negotiate, Google’s message was clear: it’s their way or the highway. Testimony after testimony during day two of the Justice Department’s