Marketing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Prophesy Unfulfilled Oracle Advertising, we hardly knew ye.  Moat, we forgot all about you.  Pour one out, because today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat and Grapeshot.  Retailers, credit card and financial […]

It’s closing time for Oracle Advertising. The Texas software and cloud computing giant’s advertising business once led the market. But after years spent acquiring companies, Oracle’s ad tech satellite found itself exposed to more intense regulation and relentless competition. As of today it’s being wound up, a book of blue-chip clients dispersed to former rivals

NBA team the Chicago Bulls is looking to grow its international audiences using dedicated social profiles — and it’s hoping that international brand deals follow. Earlier this month, the team unveiled its latest social profile to do just that on Instagram, with a new account, @LosBulls, which has gained nearly 24,000 followers in 10 days

With the antitrust trial against Google’s alleged ad monopoly set to wrap by year’s end, the industry buzz has shifted to the fallout. Will Google’s ad empire get dismantled? And if so, will it be a clean break or just a few loose threads? Maybe Google will just be slapped with a hefty fine. For

Influencer management is evolving as the creator economy grows — and agencies are evolving with it. Influencer agencies are slowly building out their creator services, from consultancy to physical spaces, as the business changes. One way they are differentiating themselves from traditional agencies or talent management agencies is through technology, partnerships and a more holistic

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Meta’s big two social media platforms have seen better days with publishers — their usage and ad spend on Facebook continues to fall and, after trending upward through last year, publishers are even pulling back from Instagram, it seems.

Are advertisers afraid of the news? Apparently so – especially during election season. The vast majority – 83% – of US marketing executives have concerns about advertising their brands during elections, according to Madison and Wall’s 2024 Ad Spend Forecast. That means brands are avoiding news coverage of this year’s presidential election, said Jana Meron,

The streaming landscape is rapidly expanding, with over 2,000 streaming services vying for US consumers’ attention. This surge has not only increased content availability but also heightened competition and subscriber churn. Samsung Ads’ data shows that, for every active user on a streaming app, eight users churned last year. This poses a significant concern, complicating