This story was first published on Digiday sibling ModernRetail As retail media grows in popularity, marketers are expecting more bang for their buck. That was the overarching theme at Digiday Media’s Retail Media Strategies event held in New York City last month. There, leaders from brands like Bayer, Mondelez and Clinique spoke about how they […]
Snap survey: How brands’ retail media strategies are maturing Read More »
Unilever’s assignment of media duties following a comprehensive global media review feels a bit like an episode of Oprah: you get an assignment, and you get an assignment, and you get an assignment! On Monday evening, the consumer packaged goods giant announced the distribution of its global media business to pretty much each of the
In the wake of Unilever’s media agency assignments, whatever happened to streamlining? Read More »
This report is adapted from Digiday’s sibling publication Modern Retail. To stand out and overcome mounting competition in retail, pop-up shops have become part of marketing strategies for brands looking to deliver unique experiences to customers. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like
After a gradual start in 2024, Roblox’s programmatic business is finally gaining steam. At the moment, Roblox is hiring for eight advertising roles across the company that would support that endeavor, including ads-focused job postings on the Roblox website for a director of engineering, principal software engineer and principal product manager. Across the board, listed
Roblox is starting to take programmatic advertising more seriously Read More »
This week’s Future of TV Briefing looks at Telemundo’s programming strategy for its 24/7 streaming news channel. The 24/7 news stream DirecTV plus Dish, Paramount minus Nielsen, Sky versus WBD and more The 24/7 news stream Programming a live 24/7 streaming channel is no easy feat. That’s 168 hours to fill each week. So NBCUniversal’s
This year’s winners showcase the most innovative trends in brand engagement, from creating interactive experiences that draw consumers into the narrative to leveraging cross-platform strategies that expand reach and impact. Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global
Digitas, Critical Mass and Twitch are among the 2024 Digiday Awards winners Read More »
The digitally native men’s grooming brand enlisted one of Hollywood’s fastest rising stars for a cheeky campaign that notes “guys only want one thing.”
How Dr. Squatch turned Sydney Sweeney into the ‘Body Wash Genie’ Read More »
Lyft’s media network has grown a lot in two years. On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across its network. The post As Lyft’s Media Network Matures, It’s Adding More Measurement Into The Mix appeared first on AdExchanger.
As Lyft’s Media Network Matures, It’s Adding More Measurement Into The Mix Read More »
The Diageo marketer is supporting a Times Square takeover and will appear on Netflix’s ad-supported tier for season two of the hit series.
Johnnie Walker plays ‘Squid Game’ with custom bottles, co-branded campaign Read More »
Lance Brothers, Chief Revenue Officer, Adstra The advertising industry is busy adapting to a multi-ID landscape, managing all the complications that come with an entirely new infrastructure for collecting, protecting, using and exchanging data. On top of this, the industry is closely monitoring Google’s case with the DOJ and preparing for the prospect of a
How brands are overcoming three common challenges when implementing new ID solutions Read More »
