The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.
What will it take to unlock in-store retail media? Read More »
Many industry leaders believe it is necessary to recruit from outside of the media industry in order to continue growth, according to a recent Kantar report.
AI is changing the media industry: Here’s what the numbers say Read More »
FuboTV’s lawsuit against Fox, Warner Bros. Discovery, and Disney over their plans to start a new sports streaming service will go to trial next fall, potentially preventing a planned launch ahead of the next football season. (Bloomberg)
FuboTV Suit Against Disney, Fox, WBD Gets October 2025 Trial Read More »
CBS News promoted Nicole Young to senior producer of 60 Minutes ahead of the newsmagazine’s 57th season. Young began her CBS News career as an intern and joined 60 Minutes in 2004. (ADWEEK)
Nicole Young Promoted to Senior Producer at 60 Minutes Read More »
Tegna senior vice president of news Ellen Crooke is retiring from the station group in January 2025. (TVSpy)
Tegna SVP of News Ellen Crooke to Retire Read More »
Nine Entertainment CEO Mike Sneesby will step down at the end of the month ahead of the release of an independent review into the Australian media conglomerate’s workplace culture. (WSJ)
Nine CEO to Leave Ahead of Report on Media Group’s Workplace Culture Read More »
Alibaba’s e-commerce platforms, Taobao and Tmall, will begin accepting Tencent Holdings’ WeChat Pay as an additional payment method. This will allow Chinese consumers to use the country’s second-largest mobile payment system on popular e-commerce sites and Alipay, which Alibaba fintech affiliate Ant Group runs. Numerous online merchants have hailed the announcement as “one of the…
Alibaba breaks down digital walls: Taobao and Tmall to accept WeChat Pay Read More »
On Day Four of the Google ad tech antitrust trial in Virginia, we boarded a time machine that took us back to April 18, 2019. That was the day that Google convened an in-person and livestreamed meeting with publishers in NYC to discuss a bundle of new changes to its auction dynamics, including the move to
The slowdown of electric vehicle adoption in the U.S. has been well-documented, if somewhat overstated, as the number of EVs sold annually surpassed 1 million units for the first time last year. Also well-documented are the causes of this slowdown, including the usual suspects of charging infrastructure, upfront vehicle cost, range anxiety, and general consumer…
How Can Current Electric Vehicle Owners Help Plug the Adoption Gap? Read More »
TV and video measurement provider iSpot is fielding a lot of election season concerns from buyers as political ad spend increases in the weeks leading up to the 2024 presidential election. The post Don’t Go Dark On Advertising During Election Season, New Research Suggests appeared first on AdExchanger.
Don’t Go Dark On Advertising During Election Season, New Research Suggests Read More »
