The Google antitrust trial is focused on Google’s supply-side business and publisher ad server, which is why the DOJ features relatively few DSPs and buy-side competitors. However, in the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture […]
Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk Read More »
This story was first published by Digiday sibling Glossy The Estée-Lauder-owned Clinique is the top-selling brand at Ulta, a superlative that Maiah Martin, executive director of consumer engagement at Clinique, is quite proud of. “It’s a distinction we hold close to our heart,” she said. “But it comes with a lot of work across account
While Coca-Cola often touts its flagship soft drink as the perfect complement for various foods, Pepsi wants to take dominance of pizza night. Its method? Chase down pizza delivery drivers. “Pepsi Chase Cars,” created by agency BBDO Worldwide, begins with a pizza delivery driver ringing a doorbell – only to be startled by a man…
Pepsi Chases Delivery Drivers to Claim Its Rightful Place Beside Pizza Read More »
FX wants to get fans screaming for the premiere of its latest horror series with a two-part marketing activation. Grotesquerie, a 10-part series from horror maestro Ryan Murphy, centers on a detective (Niecy Nash-Betts) and a nun (Micaela Diamond) who investigate a series of heinous crimes in a small town. It also stars Courtney B….
FX’s Grotesquerie Marketing Campaign Is Harvesting Fan Screams Read More »
Kevin Smith is supposed to be here today. Three decades after his scruffy feature film debut, Clerks, made him a literal poster child for Generation X slackers, the born-and-bred Jersey boy oversees a vibrant direct-to-consumer business that encompasses merchandise, live events, CBD (cannabidiol) products, comic books, podcasts, vodcasts, and … oh yeah, even the occasional…
The Business of Being Kevin Smith Read More »
Consistency across ecommerce has a direct impact on sales numbers. Dragonfly AI is a platform used by leading CPG brands to predict attention on creative in any environment, on shelf, out of home, digital ads, hero images, and everywhere else! There are so many ways you can strive for consistent quality but when it comes…
How Reckitt’s Durex brand achieved a $500,000 sales uplift Read More »
The digital advertising industry is currently dominated by a few tech giants, who have created ‘walled gardens,’ such as Google, Meta, and Amazon. These entities control a significant portion of ad spend, which limits the diversity and creativity of the online advertising ecosystem. While these platforms are fantastic for growth, every small advertiser and independent…
Finding success in the new programmatic era Read More »
The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.
Life Cereal brings back Mikey to ride wave of nostalgic marketing Read More »
The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.
What will it take to unlock in-store retail media? Read More »
Many industry leaders believe it is necessary to recruit from outside of the media industry in order to continue growth, according to a recent Kantar report.
AI is changing the media industry: Here’s what the numbers say Read More »
