Marketing

TikTok said Monday that it removed accounts belonging to Russian state media outlets RT and Sputnik for engaging in what it called “covert influence operations.” (NBC News) TikTok has banned all political advertising on the application since 2019, but that hasn’t stopped advertisers from running what appear to be paid political messages on the platform….

A hearing to determine control of Rupert Murdoch’s global television and publishing empire concluded Monday in a Reno, Nevada, courtroom, although the outcome remained unclear. (Reuters)

Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. Paparo, who decamped to Alexandria for the first two weeks of the trial, watched as a parade of his acquaintances, personal friends and former colleagues were called to the stand to get grilled

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Crusts Are Off The growth of online groceries and retail media puts new pressure on false advertising.  It is not a coincidence that false advertising lawsuits have risen sharply. For one thing, claims made on packages on a store shelf or in a

Subscribe: Apple Podcasts • Stitcher • Spotify Women’s basketball team New York Liberty is having a moment. It just finished the regular season last Thursday with the best record in the league, defeating top teams like the Las Vegas Aces and the Connecticut Sun. Meanwhile, the team’s mascot Ellie the Elephant has become a celebrity

As fractional or part-time execs become more commonplace throughout organizations’ leadership suite, the fractional CMO is still chief among them.  When organizations bring in fractional CMOs, doing the day-to-day job of directing the marketing arm of the company is just one element of the remit. Often, according to current and former fractional CMOs, another element

The publishing industry faced volatile times throughout most of 2024. The L.A. Times, Business Insider, The Wall Street Journal, Chicago Tribune and The Washington Post all laid off staff in the last year. Along with those layoffs, publishers have also been hit by major changes within the advertising industry as a result of Google’s revision

Calling 2024 eventful for TikTok would be putting it mildly: from flirting with a ban to sparring with creators in court, cozying up to publishers, reshaping how we search and diving headfirst into e-commerce, TikTok is straddling chaos and opportunity while trying to lock down its place in an increasingly splintered digital world. So, when