Marketing

The conversation around search advertising has reached a new fever pitch thanks to recently launched AI-powered tools like Perplexity and Google’s AI Overviews. Despite the buzz, some marketers and advertisers remain uncertain about AI tools in search, citing too many unknowns. That said, some are unwilling to be first movers until these tools are proven […]

The fall conference season in New York City is underway, and hot on the heels of Advertising Week came Prebid Summit, a one-day gathering where independent ad tech players shared their thoughts on the day’s pressing issues: change, change and more change. The connective tissue in almost every conversation (both public and private) was grappling

This week’s Future of TV Briefing looks at the role that interactive ads play in today’s streaming ad buys. Click to play Football kicks up TV and streaming watch time Amazon’s Apple TV+ deal, Skydance’s Paramount plans, faceless creators and more Click to play When was the last time you came across an online banner

In today’s fast-evolving digital world, the fusion of software development and digital marketing has become vital for business success. As digital marketing strategies continue to grow in complexity, businesses need advanced technological solutions to optimise marketing efforts, improve customer experiences and generate leads effectively. Integrating custom software development into digital marketing tactics enables businesses to…

An effort leaning on sounds that can be triggering to consumers promotes products made with the marketer’s new 360Crisp technology.

Even brand safety companies think news blocking has gone too far. On Tuesday – and just in time for the US presidential election – DoubleVerify (DV) announced a so-called News Accelerator initiative to explore ways to help advertisers support legitimate news outlets and reach valuable audiences, while still keeping brands away from misinformation and disreputable sites.