Marketing

Jeremy Meade, vice president of data product management, Experian This holiday shopping season, marketers will look to take advantage of the surge in spending across connected TV, programmatic and mobile. Despite challenges such as Google’s latest cookie announcement and ongoing privacy regulations, this moment presents a unique opportunity for marketers to transform their traditional approaches […]

After months of will-they-won’t-they, TikTok is finally getting serious about turning user searches into ad dollars. As of today (Sept. 24), the short-form video giant has rolled out its Search Ads Campaign tool, giving advertisers the ability to target ads based on what users are actively searching for. The goal is to turn those searches

On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop. The post GrowthLoop Brings Generative AI To Its Customer Data Platform appeared first on AdExchanger.

The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate on campaigns. Case in point: Canada-based news outlet The Globe and Mail has transformed how it runs its always-on direct ad campaigns with Canadian transit company VIA Rail. With input from VIA Rail’s agency, Omnicom

The targeting and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising – even on digital channels – can feel like it’s stuck in the 1950s. Advertisers blanket broad audiences with high-level brand messages, accepting that the value and impact of these efforts may be largely intangible or

The Washington Post is laying off one-quarter of its workforce from Arc XP, the publisher’s stand-alone software unit–the latest change as the company aims to turn its business around under new leadership. (WSJ) A total of 54 jobs are being cut across the organization in functions such as sales, engineering, marketing, technology, product, etc., a…

New York magazine reporter Olivia Nuzzi dated former MSNBC anchor Keith Olbermann a decade ago, when he was 55 and she was about 21 years old, Olbermann confirmed to the Post. (NY Post) In a post on X, formerly Twitter, Olbermann confirmed that he dated Nuzzi about 10 years ago. He said he only thought…