After taking the stand as a DOJ witness on Day One of the government’s ad tech antitrust trial against Google in Virginia last month, Kevel CEO and Founder James Avery sent AdExchanger’s coverage of his testimony to his parents. “It was like, ‘Wow, look at our son,’” Avery said. “You know, it’s rare I get […]
What Was It Like To Testify In The Google Ad Tech Antitrust Trial? We Asked Kevel’s CEO Read More »
Content Block List is being tested across Facebook and Instagram Feeds and Reels with the goal of opening it up to all advertisers in early 2025.
IAS tests tool for brand-safe ad placements on Meta’s platforms Read More »
Griffin Media has replaced one of its two helicopters, which was destroyed by a tornado, with a state-of-the-art replacement. More than a year after a tornado destroyed both helicopters for Griffin owned KWTV and KOTV, said chopper pilot Jim Gardner and Bob Mills SkyNews 9 are back in the air with a cutting-edge helicopter equipped…
Two Oklahoma Stations Get New Choppers Read More »
Executives spoke during Advertising Week about how the companies are working to engage audiences around cultural moments beyond just ads.
Disney, Hershey execs share how holiday marketing campaigns are evolving Read More »
Respondents believe they could see an average 33% ROI increase by having data standards strategies, per a report from Advertiser Perceptions.
Advertisers see data standards strategies as critical, but confidence lacks Read More »
Proving the effectiveness of ad campaigns to clients and, sometimes, the C-suite continues to become a more complex task, as challenges aplenty emerge in the measurement process. In a group chat at ADWEEK House during Advertising Week New York, industry leaders from ad platform Blis–who sponsored the session–wedding platform The Knot Worldwide, and creative agencies…
Marketers Breaking Beyond Measurement Challenges to the ‘Fun Science’ Read More »
Global martech firm and marketing cloud provider, Mapp, has launched Mapp AI Chat, a tool designed to transform how marketers analyse their data and extract actionable insights to optimise marketing campaigns. As part of the Mapp AI Assistant package, Mapp AI Chat is powered by advanced ChatGPT4o algorithms and enables marketers to ‘talk with their data’…
Mapp AI Chat tool simplifies data analysis for marketers Read More »
Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its SSP’s flat CPM pricing model in a bid to scoop up smaller pubs who are sick of sharing a percent of every CPM with
To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model Read More »
Strong customer relationships are table stakes. Marigold’s brand rankings report highlights 200 brands across personalization, loyalty and omnichannel experiences.
How 5 brands use relationship marketing to create loyal customers Read More »
Brand media and performance are two separate job functions at toy and game brand Hasbro. But when they collaborate closely, going “splitsies” makes sense, said Jennifer Burch, Hasbro’s senior director of global media. Burch oversees all aspects of Hasbro’s media planning and execution. The work she and her team does helps fill the funnel through
Inside Hasbro’s Novel ‘Splitsies’ Approach To Brand And Performance Media Read More »
