Marketing

This State of the Industry report, sponsored by PubMatic, examines how marketers are adjusting their performance marketing strategies and allocating resources outside of walled gardens for success now and in the future.   Performance marketing has cemented its position as the dominant paradigm for advertisers on the hook for ROI. The basic formula is simple: Marketing […]

If Judge Leonie Brinkema, who’s presiding over Google’s ad tech antitrust trial in Virginia, had a catchphrase, it would probably be “Let’s move this along.” Since the trial began on September 9, thousands of documents have been entered into evidence, and Judge Brinkema has listened to roughly 80 hours of testimony. Now that the DOJ

FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.

Google has claimed a rare legal victory with the European Union General Court’s overturning the €1.49 billion antitrust fine levied on the internet giant in 2019. The verdict was a huge victory in Google’s struggle with the EU, signalling a turning point in the long-running dispute over competition in digital advertising. The case focused on…

The TV industry has come a long way from the early days of cord-cutting skepticism. Today, consuming entertainment on the living-room screen over the internet is the norm. According to Nielsen’s The Gauge, streaming services accounted for 41.4% of TV viewing in July – the largest share for any viewing format in its history. With