Marketing

Today, media companies are at the inflection point where linear revenue is lower than digital and streaming revenue. That has major implications for what’s next.  With more than a decade of experience at The Walt Disney Company, I experienced how digital and streaming upended standard foundational ad serving and operations, commercial formats and ad sales […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Issues Google Search is officially a monopoly. US District Court Judge Amit Mehta ruled on Monday that Google has been operating an illegal monopoly over online search for years, Politico reports. In a 286-page ruling, Mehta says Google is a monopolist in

This article was first published by Digiday sibling WorkLife While hybrid work is now the most common type of working arrangement, there are still some kinks to work out. Like the so-called “coordination tax” — an emerging challenge making it trickier for workers to get the most out of their return to offices and remain

Dealmaking in media and advertising is still moving, but calling it a full-blown resurgence is like calling a warm-up jog a marathon. A deal here, a deal there since the year’s start show promise, but this isn’t exactly a signal that the tide has turned. Even the recent uptick in term sheets over the past

Subscribe: Apple Podcasts • Stitcher • Spotify In the midst of a booming creator economy, where U.S. marketers are expected to shell out $7.14 billion on influencer marketing by the end of this year, according to Goldman Sachs Research, livestreaming platform Twitch is making a play for creator and advertiser attention, competing against other big

This is the first half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media and display advertising. 01 Introduction Among all marketing channels considered in Digiday+ Research’s CMO Strategies series, social media had the highest usage rate

Marketers want to know how to build a modern brand.  That may seem like a strange statement. Aren’t marketers supposed to be stewards of their brands at all times? Shouldn’t they already know how to do just that? (Well, yeah.) But over the past few years, there’s been tension between the focus on the short-term

“Google is a monopolist.” No need to say “allegedly” anymore, because that’s a direct quote from Judge Amit Mehta’s ruling against Google and in favor of the Department of Justice. The decision, which came down on Monday afternoon, is the culmination of the DOJ’s case arguing that Google maintains an illegal monopoly over the search

The transaction, expected to close in Q1 next year, combines Outbrain’s performance marketing focus with Teads’ video and CTV capabilities.