OpenAI and its first ad tech partner Criteo are framing their pitch around conversational advertising — a format that’s long been promised but rarely delivered at scale. The pitch is landing in clients’ inboxes just days after Criteo announced it would give its advertisers direct access to ChatGPT inventory through its platform. And true to […]
Pitch deck: How ChatGPT ads are being sold to Criteo advertisers Read More »
Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, SSPs and agencies clashing over its OpenPath product and bearish investors disappointed with growth. Guest Sarah Caputo, founder of consultancy Fraction Method, tells us why The Trade Desk should reduce its margin and make its
Will The Trade Desk Right-Size Its Margins? Read More »
The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.
McDonald’s reality TV-inspired campaign turns kiosks into confessionals Read More »
Ahead of March Madness, the pizza brand is hoping influencers will drive sales.
Domino’s redefines celebrity meals in social-first campaign Read More »
It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working. The post Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio appeared first on AdExchanger.
Men’s Wearhouse Grows Its Audience Through A Campaign Run Solely On Digital Audio Read More »
The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative, “micro-docuseries” focused on its engineering prowess.
How Ford is accelerating its global campaign as it returns to Formula 1 Read More »
Welcome back to AdExchanger’s Commerce Media Newsletter. Some sad news to start. Pour one out for the ecommerce brand founders who’ve been putting their marketing budgets on a corporate (or even a personal) credit card. Meta has confirmed rumors that next month it will begin requiring advertisers to pay by invoice, no more credit cards.
Sallie Has An Ad Business And Meta Is Declining Credit Cards Read More »
Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions. The post Netflix Embraces The CAPI Trend; Can AI Save The News? appeared first on AdExchanger.
Netflix Embraces The CAPI Trend; Can AI Save The News? Read More »
This week’s Media Briefing looks at the influx of GEO vendors promising publishers and brands better visibility in AI search — and why some in the industry are skeptical. The GEO gold rush Yahoo sells Engadget, AP says AI in newsroom is inevitable, and more. Inside the GEO cottage industry The race to show up
Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming Read More »
This story was originally published on sister site, Modern Retail. Technology is one of the most important areas Target will invest in with the hopes of returning to profit growth. The company expects rapid growth in its retail media network, Roundel, and its Target+ marketplace, which will help increase its operating income margin rate. Target
Target looks to e-commerce, advertising investments to help grow the business Read More »
