Marketing

Everything from programmatic to virtual influencers could be impacted by the emergent tech, executives said at Advertising Week New York.

Data-driven shopper marketing, it’s bringing people together. And not just ad tech vendors. Consider a recent campaign collaboration test between Mondelez, the shopping rewards app Fetch and Albertsons Media Collective, the grocer’s retail media business. “I always said, I think we need to change our title, because it’s not the old school shopper marketing,” said

The cookie is already gone. The budgets have shifted. All the howlers screaming about Chrome’s road map for deprecation are akin to the last soldiers standing on the battlefield clinging to the flag of a fallen nation. In short, it’s over. But we can’t measure the downfall of cookies by looking at the bidstream. There

Nobody likes social media bots… but what about users who act like bots? Plus, even telling someone to go vote might get your content flagged. The post AI-Powered Astroturfing; ‘Vote’ Is A Four-Letter Word appeared first on AdExchanger.

Major ad platforms are increasingly pitching the promises of AI-driven advertising, but some industry experts say there’s a risk of over-relying on automated ad-creation and media buying. It’s no surprise that the black-box nature of automated platforms like Google’s Performance Max and Meta Advantage Plus has advertisers wanting more transparency and control over their budgets.

This week’s Media Briefing looks at how publishers are receiving credits to use AI companies’ large language models as part of content licensing deals. Cash or credits? The Washington Post + Punchbowl News, The New York Times vs. Perplexity and more Cash or credits? Money is the main way publishers are looking to cash in

We’ve already established that 2024 has been a volatile year for publishers of all types, thanks to everything from layoffs to Google’s change of heart in its plans for the future of third-party cookies. Against this backdrop, Digiday’s second annual Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points to

This story was first published on Digiday sister site, WorkLife. As AI reshapes business, including the business of HR, a new role is emerging that bridges the gap between human expertise and machine learning: the AI librarian. It’s a job you may have never heard of, but chances are that, given time, you will. In

Jana Meron, vp of revenue operations and data, The Washington Post In 2023, more than one-third of brands entirely excluded news from their marketing mix, driven largely by concerns over brand suitability. This “fear of the screenshot” looms large — one misstep and a brand’s ad could be captured next to controversial or unsuitable content,