Marketing

Streaming TV continues to get all of the attention from advertisers. Much of this excitement is coming at the expense of linear, which still commands close to half of all TV viewing. Amid the rush to buy up streaming inventory, many advertisers are missing some key points of differentiation about what’s labeled as streaming and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Will Airbnb Take The Trip? Marriott, Uber, Tripadvisor, Expedia and others in the hotel and hospitality category have seized on the retail media trend to launch advertising businesses – and they’re now earning hundreds of millions of dollars per year, if not reaching

Nods to iconic film and TV like “Gilmore Girls” and “Christmas Vacation” aim to cut through the crowded retail marketing ecosystem this season.

There’s a quote from marketing pioneer John Wanamaker in which he said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” It illustrates something that’s coming to mind for marketers as transparency conversations continue to bubble up in the fast-growing retail media network (RMN) space. In response,

This story was originally published on sister site, Glossy. With over 522 million monthly active users, Pinterest has become one of the most popular platforms among Gen Z, and brands are taking notice. Though Pinterest was once known as a platform solely for creating visually pleasing mood boards, the platform has evolved into one of

In the past four years, the Biden-Harris administration has carved out a unique niche as the first to wholeheartedly embrace social media for communication. While President Barack Obama might have pioneered the social media playbook, his tenure was a solo act, compared to the current executive branch. Whether this momentum persists post-election remains uncertain, leaving

The Fall 2024 iteration of Digiday’s Media Buying Summit, held in Palm Springs, Calif., last week, is done — and hopefully attendees walked away having made new connections and maybe even learned something new.  One element of Digiday’s events and summits that sets us apart from our competitors’ confabs is the Town Hall. It’s made

If the computer is a bicycle for the mind, then generative AI technology promises to upgrade that computer into a motorized vehicle. During the recent Digiday Publishing Summit in Key Biscayne, Florida, publishing executives discussed to what extent they are incorporating generative AI tools in their own and their teams’ workflows, as covered in the

Leading marketers like PepsiCo Foods, Home Depot and Diageo tackled topics ranging from artificial intelligence to media networks at the annual confab.

Indie agency Walrus worked to find a “Goldilocks zone” between fantasy and real life in playful spots for toothpaste and deodorant.