Marketing

An ecommerce company that uses machine learning and AI to improve customer shopping experiences, Rokt, has released a new tool to assist advertisers to improve the effectiveness of their campaigns. Rokt’s ACE (Adaptive Content Engine) uses generative AI and proprietary large language models to automatically customise key message elements, including headlines, content, and calls-to-action, based…

A Guatemalan judge ruled Friday that jailed journalist Jose Zamora can leave prison and be held in house arrest after over 800 days behind bars. Zamora, a well-known journalist who founded the now-defunct El Periodico newspaper and whose work has criticized successive governments, was arrested in July 2022 on money laundering charges. (Reuters)

Jimmy Kimmel swears he has never once asked his team to land him a lick of press–except for the time when he begged for the chance to be featured on the cover of Costco Connection. The host and comedian pleaded with his publicist to get him a feature. “His first question was, ‘Why?’” Kimmel said….

Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers. Until recently, most in-game ad integrations focused on developers

Suppose you are a Threads user who wants to make waves on Meta’s burgeoning social media platform, boasting over 200 million users. In that case, you’d know by now that the recipe was simple: cook up a contentious question, watch the outrage simmer, and ride the wave of heated responses to viral stardom. Launched as…

A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech – and it’s got the UK’s data protection authority on board. The group, which launched earlier this year, is called the Coalition for Privacy Compliance in Advertising or CPCA for short. (Not to be confused with the CCPA,

Streaming TV continues to get all of the attention from advertisers. Much of this excitement is coming at the expense of linear, which still commands close to half of all TV viewing. Amid the rush to buy up streaming inventory, many advertisers are missing some key points of differentiation about what’s labeled as streaming and

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Will Airbnb Take The Trip? Marriott, Uber, Tripadvisor, Expedia and others in the hotel and hospitality category have seized on the retail media trend to launch advertising businesses – and they’re now earning hundreds of millions of dollars per year, if not reaching