Google is resting its defense in the online advertising giant’s second antitrust battle with the U.S. Department of Justice in a 12-month window — it lost its first case — in which a judge ruled that its search operations were monopolistic. Related Insights Google on Trial DOJ vs. Google: The arguments for and against the […]
Being able to create, edit, and share documents is a common need for many web applications in this digital age. Microsoft Word has come to define word processing software, and any web-based editor worth its salt will look to implement equivalent functionality. As a developer, you can make a strong business case to enrich the…
Microsoft Word functionality in your web app: A developer’s guide Read More »
The delivery service has beefed up its platform to help brands connect with Gen Z and millennial consumers whether in-app, in-bag or off-platform.
Gatorade, Chips Ahoy among brands testing Gopuff’s new ad features Read More »
Through a Google collaboration, car owners will be able to search their owners’ manuals by posing questions like “How do I change a tire?”
Volkswagen integrates Google’s generative AI to enhance app experience Read More »
Gen Z and millennials are showing noticeably higher advertising receptivity, but marketers shouldn’t be taking a victory lap yet, the researcher cautioned.
Forrester: Online ad tolerance rises while trust remains low Read More »
The cost, speed and quality of virtual personas are “only poised to improve as GenAI advances,” according to a PitchBook report.
Virtual influencers gain traction Read More »
The campaign was created with Accompany Creative to highlight the brand’s positioning around sustainability while maintaining its upmarket appeal.
Nespresso celebrates aluminum in environmental-forward campaign Read More »
Retailers have moved away from collecting identifiable information from consumers, but need to be aware of requirements for the data they do collect.
What to know about privacy laws when collecting personal data on shoppers Read More »
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the walls. The post Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding appeared first on AdExchanger.
Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding Read More »
Identity chaos – that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases – all with their own trade-offs and a lack of interoperability – resulted in significant confusion and limitations. With expanding consumer touch points and
Experiencing Identity Chaos? Adopt An Integrated View Of Identity Read More »
