Marketing

Brand spending on influencer marketing continues to grow, but the benefits aren’t being spread evenly.  According to a survey of 200 marketers by influencer agency Linqia, marketers increasingly prefer to work with influencers that have sizable follower counts — defined as accounts with more than 500,000 followers. That’s causing some creators south of the half a […]

This story was originally published on sister site, Modern Retail. While Amazon has been offering free movies and shows to Prime members since 2011, more retailers and delivery platforms have added streaming to boost their subscription services over the last few years. Retailers are now looking beyond the standard perks of free delivery, savings on

This story was first published by Digiday sibling WorkLife Workers have had a lot to gripe about over the past few years. Many returned to offices under orders they disagreed with. Some faced layoffs. And they’re sharing their stories and commiserating together on social media more than ever.  Over a third of workers overall (and

It’s that time of year again — the holiday season is upon us. As brands and retailers ready their sales sprint through to the end of the year, Digiday+ Research examined which commerce channels are dominating their 2024 holiday sales plans. We also looked at the holiday discounts brands and retailers are offering, and the

There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and digital video content. That’s what digital media company Studio71 hopes to drive with a new TV ad product that allows brands to run creator content alongside traditional 30-second ads on its connected TV platforms. It

Subscribe: Apple Podcasts • Stitcher • Spotify “Community” is one of those words that has been co-opted by businesses and euthanized into a euphemism for “audiences,” “subscribers,” “customers,” etc. But Oprah Daily has created an actual community. Seriously, it’s called The Oprah Insider Community. The platform – which costs $55 a year to access –

For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story. The post Carrie Drinkwater, Carat’s New Chief Investment Officer, Wants To Look At The Bigger Picture appeared first on AdExchanger.