The Dutch are no strangers to New York. After all, the city used to be known as New Amsterdam. But there’s a resurgence of agencies from the Netherlands finding their way to American shores. Dept did it at the outset of the pandemic when The Carlyle Group acquired the Dutch agency. Now, two agencies — […]
Dutch agencies HyperSolid and Superheroes look to make an impact on U.S. shores Read More »
It’s official: TikTok now has a search advertising business, and it’s wasting no time trying to convince marketers to buy into it. TikTok reps are rolling out financial perks and strategic incentives to get ad dollars flowing into this new offering. Marketers are so far intrigued, but are still wondering if it’s the right fit.
Marketers who incorporate sustainability into their media planning hit KPIs earlier, per an ANA study that included the likes of Kroger and Coca-Cola.
How brands can reduce their carbon footprint to make advertising gains Read More »
Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. (Arielle Garcia, you can go home now! Thank you for your service.) The trial was expected to last between four to six weeks, but Judge Leonie Brinkema, who presided over the case, kept things moving at a brisk pace.
The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next Read More »
Cosmetics and skincare brands are the leading category for endorsement deals, followed closely by non-athletic apparel and footwear.
New brands jump at endorsement deals with influencers, celebrities: study Read More »
Nicolas Hinternesch, director of solutions engineering EMEA, Piano When someone in an organization uncovers an insightful data point, what’s their next move? Too often, teams miss out on attributing a clear ROI to their analytics investments because they lack a clear, strategic path from data to action. The real competitive advantage doesn’t come from collecting
How publishers empower teams for data activation Read More »
“Reiimagine” will reinterpret several of the brand’s iconic advertisements, starting with the singer’s gender-flipped take on the 1985 spot “Launderette.”
Levi’s gets nostalgic with Beyoncé in first chapter of new campaign Read More »
Could Google’s antitrust cases change how we use the internet? The short answer: possibly. Marketers are on edge, as the remedies for this case could disrupt the bedrock of marketing. Search marketing, for example, is a linchpin of acquisition strategies that commands nearly 40% of US ad spend. Google’s ad tech commands a massive share of the
As Acquisition Becomes Trickier, Traditional Marketing Is In For A Reckoning Read More »
When Waffle House locations start to close, it’s a sign of severe weather on the horizon. When there’s a surge in pizza orders near the Pentagon, a potential international crisis may be looming. And when there’s an uptick in the size of Ads.txt files, it’s a pretty good indication that bid duplication is on the
The Bidstream Is A Duplicative, Chaotic Mess – But It Doesn’t Have To Be That Way Read More »
Nvidia, Oracle and Walmart are leading AI innovation in 2024, transforming industries beyond tech.
Redefining AI leadership: How non-tech giants are shaping the future Read More »
