Programmatic ads allow businesses to market their offerings to a target audience across online platforms such as apps and websites. More often than not, the campaigns are run using automated software making them an effective option to reach a large audience quickly. You may have seen programmatic ads on social media and forums. The ads… […]
4 tips to attract B2B buyers with programmatic ads Read More »
The scummy character has set up a profile that leans into tired dating app tropes, like holding a fish in his photos, to capitalize on cuffing season.
Mucinex mascot Mr. Mucus lands on Tinder to give consumers the ick Read More »
The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.”
E.l.f. challenges companies to ‘Dupe This!’ for latest purpose stunt Read More »
Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.”
How Georgia-Pacific creates value by investing in retail media networks Read More »
Sour Patch Kids, Crocs and Nutter Butter all tap into the meme-driven humor that the cohort loves, says Movers+Shakers’ CEO Evan Horowitz.
3 brands that understand Gen Alpha’s humor — and what they’re doing right Read More »
As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, it’s her job to convince them not to. In April, Howard took the CMO role at Back Market, an online marketplace founded in France that sells secondhand electronics. One in every three phones in France is
Back To Marketing Basics, With Back Market’s New CMO Read More »
Kate McKinnon likes to get under the skin of the characters she plays, which often starts with how they look and what they’re wearing–perfectly parted hair and severe brunette bun for Ruth Bader Ginsburg, for instance, and ultra high-rise pants for alien abductee Colleen Rafferty. For a recent project for Philips Sonicare, the Saturday Night…
Kate McKinnon Aims to Create an Online Fandom for Her Wacky Sonicare Character Read More »
With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI). But that’s a dangerous assumption. CAPI is a tool developed by platforms such as Meta, LinkedIn and Snap to help businesses track customer interactions and conversions directly from their server, bypassing
CAPI Isn’t A Band-Aid For Cookie Deprecation. It’s An Essential Solution Read More »
The chorus of curation critics is growing. Plus, Charter Communications will begin a huge marketing push on streaming platforms next year. The post Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles appeared first on AdExchanger.
Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles Read More »
Brand spending on influencer marketing continues to grow, but the benefits aren’t being spread evenly. According to a survey of 200 marketers by influencer agency Linqia, marketers increasingly prefer to work with influencers that have sizable follower counts — defined as accounts with more than 500,000 followers. That’s causing some creators south of the half a
