Marketing

Comedy news outlet The Onion–reinvigorated by new ownership over this past year–is bringing back its once-popular video parodies of cable news. But this time, there’s someone with real news anchor experience in the chair. (WaPo)

The bar was open. The ultraviolet lights were on. The New York Post’s annual holiday party was just heating up. It was Dec. 20, 2022, and the paper’s staff was gathered inside a section of Slate, a cavernous, 16,000-square-foot Chelsea nightclub that features a mini-bowling alley, oversize Jenga, karaoke, a 20-foot-long slide, and briefly, on…

Some of the subjects of Alex Jones’ darkest and wildest conspiracy theories could end up taking over his iconic, unhinged InfoWars brand in less than two months. (Semafor)

Omar Tawakol sold his first company, BlueKai, to Oracle in 2014. Five years later, he sold his second company, an AI-powered enterprise voice assistant called Voicea, to Cisco. Tawakol is now on his third company, a startup he launched last year called Rembrand that uses AI to automate in-video virtual product placements for influencers and

Sometimes I write myself notes when I can’t sleep. They’re often nonsensical, but some end up as bleary-eyed social media posts. I was recently going over a few thoughts I had scribbled down during restless nights. And I realized they center on two competing forces in the debate over data privacy: the priorities of legislators,

Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by Google Search. The post Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb appeared first on AdExchanger.

Everyone loves a comeback story — but what makes a successful comeback? As major brands plot returns to their former glory — by, say, switching up the C-suite leadership (like Nike recently did by appointing Elliott Hill to take the reins) or retooling a longstanding product strategy (Peloton is in the midst of this approach)

Subscribe: Apple Podcasts • Stitcher • Spotify The Walt Disney Company plans to automate 75% of its advertising business by 2027. And the company took a further step toward that end in this year’s annual TV and streaming advertising upfront market. “Of the streaming dollars that came in, of those billions of dollars, more than

After three weeks in federal court, two dozen witnesses and hundreds of exhibits, the bulk of the U.S. vs Google ad-tech antitrust trial has wrapped until closing arguments, which are expected in late November. There’s also another wild card still in play: How everything will be seen through the legal lens of the court. Taking