IRIS.TV uses an artificial intelligence-enhanced proprietary video content identifier that provides contextual and brand-suitability data to advertisers.
Viant seeks CTV edge with IRIS.TV acquisition Read More »
The U.K.-based media advisor, which recently aided reviews for Amazon and Unilever, acquired a marketing unit from PwC earlier this year.
MediaSense acquires R3 to expand global footprint, service capabilities Read More »
The Kellanova brand is ramping up the intrigue around the return of a stunt that went viral on social media last December.
Pop-Tarts will send another edible mascot to ‘mouth heaven’ at bowl game Read More »
“#EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads.
Knorr targets zillennials in campaign celebrating holiday cooking blunders Read More »
On Oct. 8, activist short-selling firm Hindenburg Research released a report alleging inflated numbers and child safety issues on Roblox. Just over a month after its publication, however, neither investors nor media buyers seem to have been deterred by the report. Founded by investor Nathan Anderson in 2017, Hindenburg Research is an investment firm that
Those with exceptional memories might recall that in June of 2013, the first leaks from Edward Snowden appeared in the media, Serena Williams won her second French Open, and Man of Steel premiered in theaters. But millions of music fans the world over know June 2013 for one reason alone: It was when K-pop boy…
Is K-pop Getting Too Saturated for Brand Sponsors to Get the Attention They Want? Read More »
In a world where everything is digital, instantaneous, disposable, and at our fingertips, there is a lot to learn from the craft and care of vintage ads. Nick Federowicz, editor in chief of Watch Patina and a passionate vintage watch collector and enthusiast, has devoted his livelihood to tracking down rare vintage ads and custom…
ADWEEK and Ad Patina Unpack the Legacy of Vintage Ads Read More »
Every sports league wants to build a stronger connection with its fans, but the NWSL helped get more people out to games than ever this year by having its partners at Google put them as close to the pitch as possible. In February, Google and the National Women’s Soccer League announced a multi-year extension of…
NWSL and Google Pixel Score Women’s Soccer Fans With Pitchside Pics Read More »
Klue analyzed 3,400+ buyer interviews and uncovered the shocking truth about why deals are won or lost. Spoiler: it’s not what your CRM data is telling you.
Beyond the price tag: The real deal-breakers, according to your buyers Read More »
Is your marketing plan falling short? Bridge these three gaps to elevate your strategy and impact.
3 critical gaps that are sabotaging your marketing plan Read More »
