Reddit is soaring on better-than-expected revenue growth. The company reported just over $348 million in Q3 revenue, up 68% YOY, which blew away estimates, while ad revenue for the quarter was $315.1 million, a 56% YOY increase. Reddit’s stock price was up over 20% in after-hours trading. COO Jen Wong credited an increase in delivered […]
Reddit’s Ads Biz Exploded In Q3, Albeit From A Small Base Read More »
Mary Anne Fox has been named vice president of programming for New York ABC-owned station WABC. In her new role, Fox will oversee the programming strategy for all non-news programs across WABC, including Live with Kelly and Mark. This position was previously held by esteemed television executive Art Moore. “Mary Anne Fox brings a wealth…
WABC Names Mary Ann Fox VP of Programming Read More »
Over 20 brands in the agency’s portfolio leveraged its dedicated marketplace to prioritize and monetize women’s sports advertising.
GroupM doubles advertiser spend on women’s sports within months Read More »
Nicolle Pangis, formerly CEO of Ampersand, will bring a data-driven approach to the streamer as it continues to scale its advertising business.
Netflix taps new VP of advertising as ad biz prepares for crucial 2025 Read More »
On Tuesday, self-serve CTV platform Vibe.co announced its new suite of four different AI-powered features, including a video ad generator. The post Vibe.co Hopes Its AI Tools Will Help Bring Back The Wacky Local TV Ad appeared first on AdExchanger.
Vibe.co Hopes Its AI Tools Will Help Bring Back The Wacky Local TV Ad Read More »
Kara Ullmann, head of political, U.S., Seedtag As the presidential election dominates headlines and airtime, it’s easy to overlook the races that happen further down the ballot. Yet, these congressional, gubernatorial and local elections can significantly impact voters’ everyday lives. When reaching and persuading voters in these smaller, often more targeted races, contextual advertising and
Transforming down-ballot campaigns with contextual advertising and CTV Read More »
Marketers are handling a wider range of functions, including generative AI, but encountering barriers in relation to budgetary and structural support.
McKinsey: CMOs feel unprepared as duties pile up Read More »
The company reportedly wants to reduce its reliance on data from Microsoft’s Bing and Google at a time when all three are battling for AI supremacy.
Sociable: Meta is developing a search engine to power its AI chatbot Read More »
The curation craze has taken over open-web auctions – and now it’s coming for programmatic direct deals. Curation is a “great way” to shift net new ad dollars away from the walled gardens and toward open web publishers, said Heather Carver, CRO at Freestar, an ad network representing more than 500 publishers, most of which can’t
Freestar Is Taking The ‘Baby Carrot’ Approach To Curation Read More »
With emotions running high ahead of Nov. 5, some consumer brands are trying to make an emotional connection and avoid landing in hot water.
Brands lean into fractious election with messages of unity and humor Read More »
