Marketing

Kurt Russell and Lewis Pullman try to tell a big story.

Boehringer Ingleheim’s Super Bowl ad targets Americans living with high blood pressure and diabetes.

Direct-to-consumer grooming brand Manscaped is about to make its Super Bowl debut, as is Ro, a challenger telehealth startup and, as of 2024, a GLP-1 provider. Both also share a common goal behind their Super Bowl investments, which is to grow their audiences by expanding the perception of their brands beyond their origin stories and more

An emerging consensus among Wall Street investors, based on the earnings reports of companies like Meta and Alphabet, is that subscription software is on the way out. AI may not replace Hollywood writers, electricians, nurses or many other professions. But it will replace SaaS software developers. Or so the story goes. LiveRamp, which reported its

At the IAB Annual Leadership Meeting this week, IAB CEO David Cohen demanded publishers receive payment from AI companies who are taking their content. As publishers grapple with AI redirecting the attention they receive from consumers, what’s their path forward? The post The Publisher Path Through AI appeared first on AdExchanger.

Payment providers are moving beyond transaction processing and positioning themselves closer to how businesses manage daily operations. Financing access, customer insight, and workflow visibility are increasingly being built into payment ecosystems, reflecting a broader push toward integrated merchant support. Visa’s new platform sits within this shift, bringing funding options, spending data, and operational tools into…

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …  The post Comic: RTB Bowl appeared first on AdExchanger.

It’s hard to break into the ad platform big leagues; AI platforms debate the value of ads; and vibe coding isn’t all it’s cracked up to be. The post Where To Begin?; Adthropic vs. AdGPT appeared first on AdExchanger.