Marketing

Earlier this month, on Canadian Thanksgiving, a significant story about the country emerged from the neighbor that doesn’t do Thanksgiving until November. (CJR)

Just in time for holiday shopping, AdExchanger Talks is taking a dive into the world of ecommerce. Mike Ryan is the head of ecommerce insights at search and commerce consultancy Smarter Ecommerce, which also goes by “Smec.” It’s a 17-year-old company, Ryan says, and a less strange-sounding nickname in its native Austrian. These days, its

Digital advertisers should be able to agree that there are about 345 million people in the US, making up about 133 million households. But, historically, media buying has been all about scale, even if it meant outrageously false population counts on audience segments.  More recently, advertisers have started to accept that there is a correlation

Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit against the FTC. The post Can’t Afford Not To Pay Attention; The New Heavyweight Challenger appeared first on AdExchanger.

With over 20 million followers spread across 12 TikTok accounts, the Daily Mail is on a mission to elevate that number even further by seizing the prime opportunity presented by the U.S. presidential election.  The short-form video platform has transformed into a vital battleground as Vice President Kamala Harris and former president Donal Trump duke

Is Google Discover overtaking Google Search as a referral traffic source for publishers? That’s not clickbait. It’s true, at least for Reach plc.  As has been the case for many media companies this year, the U.K. publisher has seen its referral traffic from Google’s search engine slip over the past 12 months.  Continue reading this

This week’s Future of TV Briefing features a conversation with MSNBC president Rashida Jones about how the TV news network’s digital strategy has evolved this year and how that figures into its Election Day coverage plans. ‘We’ve got to keep the machine going’ Amazon’s pay-per-stream offer, political ad dollars and more ‘We’ve got to keep

This story was originally published on sister site, Modern Retail. Since its debut almost a decade ago, Prime Day has become a bellwether, not only for Amazon’s e-commerce business but also for the retail industry, especially ahead of the crucial holiday shopping season. In prior years, Prime Day sales growth has helped serve as a

You wouldn’t think that old-school marketing tactics on coffee cups and pizza boxes would appeal to social media natives like Gen Zers — yet that’s what a new ad marketplace for on-product campaigns is all about. The new platform Anvara, founded by two Gen Z entrepreneurs who met in college, aims to make the media