Marketing

Google will spend the next four to six weeks in a Virginia courtroom defending itself against allegations that it operates a monopoly over the digital advertising industry. The trial, which begins today, could end in the breakup of Google’s ad tech business, including a forced divestiture of its ad server and ad exchange. After opening […]

Consumer trust drives 90% of B2B choices—brand loyalty is key in 2024’s competitive landscape.

It might be surprising to learn the government fights against monopolies the same way now as it did in the late 19th century – partly because the laws haven’t needed to change all that much. The post How A 134-Year-Old US Law Still Defends Against Monopolies Today appeared first on AdExchanger.

The Google antitrust trial starting on Monday in Virginia is not about the company’s privacy practices. Google is accused of allegedly operating a monopoly over the digital advertising market. The ad trades have been feasting on the cache of unsealed emails, depositions, motions and other related documents released in the lead-up to the trial. But

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snack Attack Snacks have taken over American culture and media. How? An essay in The Atlantic explores that question and often finds advertising at the heart of the change. The ball started rolling with loosened restrictions on advertising in the ’80s, meaning processed

Judge Leonie M. Brinkema is set to rule on whether Google crossed the line on federal antitrust laws with its grip on online advertising tech. A judge for the U.S. District Court for the Eastern District of Virginia since 1993, thanks to President Bill Clinton’s nod, Judge Brinkema is no stranger to the spotlight. Known

As with so many other stories in life, Bob Kantor’s entry into the world of ad agencies starts with a girl.  The CEO of Dawn, a 5-year-old agency holding company of sorts that financially partners with (rather than owns) such brands as Crossmedia, Pereira O’Dell, BarkleyOKRP, Zoo Media and the newly formed Citizen Inside, was