Marketing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whose Funeral? Google Search upended online traffic earlier this year with a core update as a follow-up to its “helpful content update” last September.  The long and short of it is this: Many niche and independent publishers saw a 70% to 90% decline […]

The Washington Post and the Los Angeles Times’ subscription businesses took a hit last week after the two publishers announced they would not endorse a presidential candidate this year. Hundreds of thousands of subscribers reportedly canceled their subscriptions over the decision. But other publishers, such as the Guardian and The Philadelphia Inquirer, reiterated their endorsements

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The build-up to the U.S. presidential election has almost reached its peak, and publishers’ activity on the social platform formerly known as Twitter has shown a similar rise — but the group remains hesitant to actually invest money in

This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits. Overheard at Digiday Publishing Summit Europe The fallout from WaPo’s and LAT’s no-endorsement decisions, Meta’s first AI content deal and more Overheard at Digiday Publishing Summit Europe Declining

Despite beating expectations and generating more than $40 billion in revenue during the third quarter – a 19% YOY increase – Meta got punished on Wednesday after its Q3 earnings report. The company’s stock dipped by more than 15% in after-hours trading on the news that its spending will ramp up this year and into the next.

Today (Oct. 30), Criteo posted mixed results for the three months ending Sept. 30. Revenues were $459 million, representing a 2% annual decline, although gross profit increased 13% to $232 million during the period. These results — announced a day after Google posted further declines in its display ad business — indicate the challenges facing

Alphabet, which reported its third quarter earnings on Tuesday, generated more than $88 billion in Q3 total revenue, up 15% from a year ago. Meanwhile, YouTube’s combined advertising and subscription businesses surpassed $50 billion over the past year. This is the first time YouTube has ever hit that milestone. Impressive numbers. But investors seemed to

Publishers know their competition, and, increasingly, they aren’t competing with other pubs; they’re competing with Big Tech. Belgian publishing house DPG Media made news last week for its decision to stop selling in-app ads on the programmatic open market, just one of many moves it’s made on its journey to disentangle itself from the influence