Marketing

The Trade Desk is indeed building a CTV operating system. So much for shutting down those rumors. Weeks ago, CEO Jeff Green insisted they were off-base. Turns out, they’re only off-base if you think this OS will compete with others in the space. Classic ad tech boss sleight of hand: What they don’t say is […]

Susan Wu, Senior Director, Marketing Research, PubMatic Amid the growing complexity of the digital advertising ecosystem, today’s leading brands are leaning into programmatic’s ability to power a more holistic customer-centric model — one in which brand and performance budgets and strategies are converging. But what does that mean regarding media budgets, partner selections and technology

The Hollywood star amps up the drama of “deeply personal” reviews in time for Black Friday week and Cyber Monday deal events.

Is the marketing funnel as we know it officially dead? Variations of that eternal question were posed over and over again to panelists at Paramount Advertising’s Performance Now summit in New York City on Tuesday. But despite some speakers joking that “funnel” has become “the new F-word,” no one really took the bait. In fact,

Digital advertising has long promised precision and efficiency. But our obsession with “following the audience” has allowed low-quality sites and vanity metrics to thrive while brand integrity suffers. This singular focus on targeting audiences and measuring their impact through typically non-incremental attribution, rather than evaluating media quality, has steered us off course. The digital landscape

The Justice Department will ask Judge Amit Mehta, who ruled in August that Google operates a search monopoly, to require Google to sell Chrome. Plus, the ad tech wants the IAB Tech Lab to roll out curation standards. The post There’s No Place Like Chrome; IAB Tech Lab Says It Already Solved Curation appeared first

Donald Trump made a lot of promises on the campaign trail, including calls to roll back perceived “wokeness” in schools as well as LGBTQ protections. As the picture of Trump’s return to the White House comes into clearer view, multicultural and diverse-owned agencies are grappling with an uncertain future. Already, these agencies are contending with

This week’s Future of TV Briefing features an interview with Coca-Cola’s Pratik Thakar about the brand’s AI-generated holiday ad that has been getting a lot of attention, for better and worse. Prompt the feeling Traditional TV watch time grows while streaming stagnates Netflix’s livestreaming tech, Spotify’s video creator monetization program and more Prompt the feeling