Marketing

Jim Mollica, Bose’s first global marketing chief, spoke with Marketing Dive about evolving the 60-year-old brand through more emotionally led marketing.

Last week, I was eager to do a call with Dustin Hinz, CMO of Firestone Walker Brewing, a Los Angeles-based beer maker that just launched its first non-alcoholic beer line. I was curious about the beer-brand perspective on non-alcoholic drinks. There are many natural brand collaborations: Jack Daniels and Coca-Cola, Absolut Vodka and Ocean Spray

As the advertising landscape evolves, retail media has emerged as a powerful beast that marketers must harness. ANA’s recent Retail Media Networks Fair brought together advertisers, retail media networks, a Wall Street advisor and measurement experts to discuss today’s hottest medium. The main takeaway? There is an urgent need for brands to adapt and thrive

Live video threw sports broadcasts for a loop – and the losses are only just being tallied. Plus, media buyers are dealing with a surge of AI-generated, made-for-advertising websites The post Pirates Have Retaken The Ship; Happy As A Pig In AI Slop appeared first on AdExchanger.

As gaming companies look to beef up their advertising businesses, they have developed an increasingly diverse range of inventory types. It’s an exciting moment for advertisers — but also a source of potential confusion for those less experienced with the space. At Digiday’s virtual Gaming Advertising Forum earlier this week, diversification was a consistent topic

It’s got to be hard to be a heritage brand. There are so many expectations and so many people to disappoint. Just ask Jaguar. The automaker’s attempt at a sleek, ultra-modern rebrand replete with art-house aesthetics has been the talk of the water cooler — excuse me, LinkedIn — this week. Jaguar’s approach to its

In its most recent earnings call, The Trade Desk declared 2024 a “banner year for CTV,” a now familiar catch-cry for the company that’s long been the ad tech darling of Wall Street. The public markets’ curiosities saw the demand-side platform’s stock price tumble in the immediate aftermath of the early November earnings call. Still,

This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they’ve picked up in the private marketplace. Market check Comcast’s TV network spinoff, The Washington Post’s problems and more Market check Will there be any cash under

There is a new breed of financial investor – or dis-investor, perhaps – that targets publicly traded companies with allegedly incriminating reports, while taking short seller positions on the company. This new breed of short-seller investment firm is almost always an anonymous group without known ties to funds or investors. Upright Analytics is unique in

When Nextdoor, a social networking platform for local neighborhoods, launched its advertising business in 2017, CEO and Co-Founder Nirav Tolia declared it would be a $1 billion business by 2020. “I’m going to have to ask for all the articles where I said that to be revoked,” Tolia jokes on this week’s episode of AdExchanger