Mark Zuckerberg announced during Meta’s Q3 earnings call that Threads, the company’s X rival, now boasts 275 million monthly active users. This meteoric rise positions Threads as a key contender in social media, particularly amid ongoing turmoil at X. Threads achieved this impressive milestone in just nine months, adding approximately 8.3 million new users each… […]
Meta’s X rival Threads hits 275M active users Read More »
Last month, the New York Times published a story revealing that many big brands found themselves advertising on YouTube channels that support racist falsehoods. The falsehoods in question related to stories about Haitian migrants in Ohio “eating ducks on the side of the road” or abducting and eating pets. That these falsehoods once dominated election coverage
Brands Can Avoid Election Misinformation On YouTube – But Blocking News Isn’t The Answer Read More »
The platform’s hot streak endures as it reports 10% year-over-year ad revenue growth and the addition of 37 million daily active users during the period.
Snap doubles number of advertisers in Q3 as AI, AR bets persist Read More »
The marketers leveraged Stagwell’s ARound augmented reality platform to engage sports fans with branded experiences during live sports broadcasts.
Uber Eats, Princess Cruises debut in-stadium AR experiences with LA Rams Read More »
A cadre of digital creators is accusing Twitch of antisemitic acts — and pressuring advertisers to pull their spending from the platform accordingly. Thus far, it’s unclear whether brands have changed their approach to advertising on Twitch as a result. The group of online organizers, led by creator Dan “DanCantStream” Saltman, has centered its criticisms of Twitch around
More than 1 million advertisers used its AI products in the past month, while features like Image Generator are helping drive conversions.
Meta’s generative AI tools find purchase with users and advertisers Read More »
The media giant is helping brands take advantage of an audience that consumed more than 10 billion hours of content during the 2023 holidays.
Inside Disney’s increasingly global approach to selling holiday ads Read More »
On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio. The post Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting appeared first on AdExchanger.
Exclusive: Samba TV Acquires Semasio To Beef Up Its Contextual CTV Targeting Read More »
For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating particular shows before deciding whether to run ads, said Michael Consolazio, VP and digital brand standards lead at GroupeConnect, a division of Publicis Groupe. There
Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces Read More »
Hi Readers, James Hercher here with the AdExchanger Commerce Media Newsletter. Thanks for reading! And Merry Glitchmas to those who celebrate. In the world of online advertising on big walled-garden platforms – Meta in particular – October through November truly is the season of giving. Of giving advertisers ulcers and panic attacks, that is. ’Tis
Meta Advertisers Prepare For A Holiday Season Of Gifts And Glitches Read More »
