Image, audio and video generators for making ads are part of an AI strategy that drove capital expenditures up 81% year over year in Q3.
Amazon trumpets new AI-powered tools for marketers as costs soar Read More »
The tomato sauce brand will also debut a campaign highlighting its heritage as it builds on sales growth and a recent acquisition by Campbell Soup.
Why Rao’s picked Macy’s Thanksgiving Day Parade for a marketing breakthrough Read More »
Fans of the chain’s Cantina Chicken menu are pitted against “trachickenalists” in ads that pitch the QSR as a chicken destination like KFC and Chick-fil-A.
Campaign Trail: Taco Bell takes on ‘Big Chicken’ through family debates Read More »
Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, for example. The post Exploring The Trenches Of CTV Buying – It’s Still Messy In There – With A 20-Year
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Causal Meets Casual appeared first on AdExchanger.
Comic: Causal Meets Casual Read More »
Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to overall growth. The post But Are They Really Integral?; Don’t Pontificate, Verificate appeared first on AdExchanger.
But Are They Really Integral?; Don’t Pontificate, Verificate Read More »
With the U.S. presidential election just days away, some agencies have advised clients and creators to pause their content until after the election. Others are scaling back on major ad campaigns during the election period and devising their post-election strategies — depending on which candidate wins and how the results look. This doesn’t necessarily mean
Creators weigh content decisions and costs of election-driven marketing blackout Read More »
As the U.S. presidential election grows near, a national non-profit has partnered with Roblox developers for a voter registration drive that reached hundreds of thousands of the platform’s users. The “Virtual Vote” voter awareness campaign, which launched on October 7 and will run until Election Day on November 5, represented a collaboration between over 30
Why political organizers are turning to Roblox to stir up more votes Read More »
Publishers are conflicted about curation — the not-new but en vogue practice of selectively packaging ad inventory from the open market. On the one hand, they see the upside: it promises to boost revenue from impressions that would have otherwise been sold cheap or not all. On the other hand, there’s skepticism that it’s merely
A look at the publisher quandary over ad curation Read More »
With just days before U.S. election, AI-generated political misinformation continues to fill online platforms with plenty of smoke. Reports this week reveal increasing chaos from AI and non-AI content on platforms like Meta and X. The BBC reported that X is paying some users thousands of dollars to share political misinformation including AI images about
AI Briefing: Concerns about misinformation grow on the eve of the U.S. elections Read More »
