A transition would not be smooth or quick, experts cautioned, since so much ad activity and so many ad products are closely tied to the browser.
Why Google’s potential Chrome sell-off could sow fresh marketing disruption Read More »
In a cultural play, the Pernod Ricard brands collaborated with the pop star behind song-of-the-year contender “Espresso” on a cocktail kit.
‘That’s that me espresso’ martini: Absolut, Kahlúa mix it up with Sabrina Carpenter Read More »
In 2024, fragmented privacy laws, AI use and an uncertain financial landscape disrupted the marketing landscape, and next year isn’t looking any easier.
Will 2025 be a year of contradictions? Here’s what the numbers say. Read More »
Despite CEO Jeff Green’s denials, the rumors turned out to be true: The Trade Desk has spent the last three years quietly building its streaming OS, called Ventura, to compete with the likes of Roku, Amazon’s Fire TV and Google’s Android. The post Is Owning Content Actually A Conflict For DSPs? appeared first on AdExchanger.
Is Owning Content Actually A Conflict For DSPs? Read More »
Does the incoming Trump administration and RFK Jr.’s potential appointment as the head of Health and Human Services (HHS) spell the end of TV drug ads? Probably not, argues Josh Walsh, CEO and co-founder of BranchLab, a data science firm for health care advertisers, and this week’s guest on The Big Story. Efforts to crack down
No More TV Drug Ads? Don’t Hold Your Breath Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post “So, You Got Pardoned This Year, Too?” appeared first on AdExchanger.
“So, You Got Pardoned This Year, Too?” Read More »
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bluesky Thinking The sky is blue, but money is green. Put another way, despite Bluesky’s growing popularity, brands aren’t quite ready to jump on the bandwagon, Adweek reports. Despite serving as a respite for waves of X-weary users after Elon Musk’s acquisition of
Brands Aren’t Ready For Bluesky; Air Travel Got Data-Driven – And Terrible Read More »
The Las Vegas Grand Prix might only be in its second year, but it’s fast becoming one of the flagship stops on Formula One’s worldwide tour. And for marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport. Payment company
As Electronic Arts beefs up its advertising inventory, PepsiCo is taking advantage by bringing Gatorade into the world of “EA Sports FC.” When Electronic Arts ended its partnership with FIFA last year — changing the name of its long-running association football series “FIFA” to “EA Sports FC” in the process — PepsiCo was one of the
With AI platforms like Perplexity adding new ways to shop with generative AI, there’s a growing need for AI to justify its recommendations — just like reviews from publishers and content creators. This week, Perplexity became the latest AI search platform to debut new shopping assistant tools to help people search and buy products. The platform,
Buying with bots: AI search raises the bar for tailored shopping and transparency Read More »
