In 2024, brands leaned into creators that had unique perspectives to reach specific demographics. But brands also need to stay ahead of the curve in finding the next big creators to work with. The next wave of creators are appealing to Gen Z audiences with niche content about topics like beauty, politics, and education. ADWEEK…
Here Are the Creators Brands Need to Know About in 2025 Read More »
Helene Dick has joined independent creative agency Special US as head of strategy, the agency shared with ADWEEK. She will report to Special Group CEO Kelsey Hodgkin. Dick is a seasoned agency executive, having spent more than two years prior at TBWAMedia Arts Lab as executive director of strategy for the Apple account, where she…
Special US Taps Helene Dick as Head of Strategy Read More »
The year is ending, so it’s time to go back down the witches’ road and bring you the can’t-miss TV of 2024. ADWEEK’s “best of” TV and streaming list is a little different from others. Though plenty of lists will include the usual prestige players, we’re changing things up and bringing you the shows from…
The 10 TV Shows You Need to Watch and Stream From 2024 Read More »
Let the games begin! When Squid Game returns to Netflix on Dec. 26, its tentacles are guaranteed to grasp hold of the global pop culture conversation. A new campaign from the streamer and WhatsApp hopes to make the messaging platform the forum of choice for the South Korean show’s international fanbase. The campaign includes two…
WhatsApp Teams Up With Netflix To Lure Squid Game Fandom Read More »
2024 saw some major chief marketing officer (CMO) moves. While brands including Starbucks and The Knot Worldwide promoted former marketers to the chief executive officer (CEO) office, others like Gap and Adobe finally filled their vacant CMO positions. Other advertisers such as Dove and Major League Baseball (MLB) saw long-time marketing bosses exit, where OpenAI…
The Biggest CMO Moves of 2024 Read More »
With both Christmas and New Year’s falling right in the middle of the week this year, let’s be honest with ourselves: For all intents and purposes, 2024 is already over. Which means now is a fine time to see how far CTV advertising has come by looking back at some of this year’s most-read stories
AdExchanger’s Top 3 CTV Stories Of 2024 Read More »
The IAB released its first set of standards for retail media at the beginning of December. But are these new standards the Christmas gift advertisers have been waiting for? Not exactly. Brands want standards to make it easier to spend across multiple retail media networks. Absent standardization, it makes sense for brands to just spend
Hallelujah, Retail Media Standards: Miracle Or Meh? Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Naughty appeared first on AdExchanger.
Publisher C-suite drama has been making headlines recently. Plus, there are now 27 different active lawsuits against various AI content generation companies. The post What You Looking At, Chief?; Copycat Cases appeared first on AdExchanger.
What You Looking At, Chief?; Copycat Cases Read More »
The crusade to make everything an ad network continues as yet another player enters the space: real estate media. On Wednesday, global real estate brokerage firm RE/MAX announced its own commerce media network, RE/MAX Media Network, a programmatic offering leveraging the real estate brand’s owned properties across its websites, email newsletters, and in-property digital displays.
