Marketing

For years, connecting TV advertising to mobile performance – like app downloads or purchases – was a guessing game. But with the evolution of CTV, advertisers can now link TV ad exposure directly to mobile actions, bridging the gap between the biggest screen in the home and the smallest. CTV penetration is higher than ever.

Having nipped at Meta’s and Google’s heels for years, Pinterest is finished with being the underdog. It’s been getting very “serious” about its investments in lower-funnel advertising products, says Pinterest CRO Bill Watkins on this week’s episode of AdExchanger Talks. Over the past couple of years, Pinterest has released its Conversions API and direct links

The survey found that 50% of B2B marketers can’t reach their goals for this year, but when teams are completely aligned on Sales and Marketing efforts and take a Branded Demand approach that incorporates both content syndication and display, 80% are able to reach their goals – representing a 60% increase. This is according to survey…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Real Verifiers The DOJ and Naval Criminal Investigative Service are talking to ad industry execs about brand safety issues exposed by recent Adalytics reports, Marketing Brew reports.   Adalytics does use Congressional offices, the armed services and other high-profile government agencies as examples

Lego has handled its creative advertising needs in-house for a decade. Now, it’s building up its in-house media buying capabilities. Following a reorganization of its global media team and giving global media to agency Publicis One in July, the Danish brick-maker is recruiting to improve its in-house media expertise. It’s currently interviewing to fill the

Marketers continue to face a familiar conundrum: Do more with less. Calls from the C-suite have reached a fever pitch over the past year or so, in which marketers are being asked to spin more brand storytelling magic, but without the extra cash to back it up. Those calls have yet to subside all while

Advertising on platforms is becoming a bit of a magic show, courtesy of AI. It’s the tantalizing promise of dazzling performance that keeps marketers captivated, ready to embrace the enigma – as long as the results sparkle. In the end, it’s the outcome that matters to them, not the sleight of hand behind the curtain. For

Subscribe: Apple Podcasts • Stitcher • Spotify After a string of somewhat monumental upfront cycles since 2020, this year’s annual haggle between TV and streaming ad buyers and sellers was hard-pressed to prove its significance. And yet it did. “The biggest shift or change this year is it was really a reset year from a