Marketing

When advertisers shift their media operations in-house, they usually do so with transparency and budget-slimming in mind. There’s not often much room left over for experimentation. That doesn’t have to be the case, though. U.S. paper company Georgia-Pacific, which manages its entire digital media budget in-house, is increasing its ad spending in streaming audio platforms, […]

From technical complexities to regulatory issues, Gartner’s 2024 Digital Advertising Hype Cycle highlights many of the themes marketers continue to address. The annual report — which includes all manner of innovations ranging from marketing analytics and programmatic advertising, to the future of AI — also analyzes how marketers can tackle ongoing challenges through such means

Although gaming is more popular than ever before, the in-game advertising market has failed to match the growth of the medium. Leaders in the space believe more cross-collaboration between in-game ad companies could help rectify the industry’s issues. Gaming — and in-game advertising — exploded in 2021 as COVID-locked consumers spent much more of their time and

This week’s Future of TV Briefing takes a visual look at the state of streaming ads. Data stream Olympics increase streaming watch time Fubo vs. Venu, animators v. AI, Byron Allen vs. bills and more Data stream The dog days of August are as good a time as any to step back and assess the

The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. 

The streamer boasted a 150% increase in ad sales over 2023 and shared further detail on its programmatic advertising capabilities.

An essential gap remains in public awareness of the role fossil fuel companies play in the climate crisis, according to WRTHY’s Katie Harrison.