Marketing

An out-of-home campaign highlights the brand’s No Shells product and also includes influencer tie-ups and Wi-Fi sponsorships.

While marketers prioritize working with data-security teams, effective communication remains a struggle, according to research from the CMO Council and KPMG. 

The cosmetics brand is also a founding partner of iHeart Women’s Sports Audio Network, an audio platform dedicated exclusively to women’s sports.

Neal Richter, director of science and engineering, Amazon DSP As ad IDs demonstrate instability, the digital advertising landscape requires a refined strategic approach to programmatic ad buying.  Bid shading and predictive pricing algorithms are becoming crucial for DSPs optimizing this process. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the

Justin Fromm, head of insights, Samsung Ads For years, advertisers have prioritized navigating the linear and streaming TV landscape, with ongoing efforts to reach viewers effectively and drive business outcomes. Keeping pace with the evolving ecosystem remains a significant challenge as audiences consume more content across more platforms and cross-platform measurement remains difficult and inconsistent.

On Thursday, Yahoo DSP announced new partnerships with Rippl – a co-op of regional grocery and convenience store chains like Wegmans and Giant Eagle – and PF Media, launched by gym franchisor Planet Fitness earlier this year. The post Yahoo DSP Adds Planet Fitness And Bridg’s Audiences To Its Retail Media Network appeared first on

Mirriad is heading the Diverse Media Alliance to help create more ad opportunities and incremental revenue for diverse publishers. The initiative currently includes Canela Media, LatiNation, BOMESI, NTERTAIN’s NEON16 and The Shade Room as launch partners. The post Diverse Publishers Are Using Virtual Product Placements To Woo Advertisers appeared first on AdExchanger.

“Start the Day the Totino’s Way” taps into the younger generation’s appetite for nostalgia to introduce Breakfast Snack Bites.

These days it seems like there’s an AI tool for everything. Now there’s even an AI tool to manage your AI tools. The post Anyword Wants To Be The AI Marketing Tool In Charge Of All Other AI Marketing Tools appeared first on AdExchanger.

Newton Baby is a baby mattress and product manufacturer that brings an appetite for incrementality and a test-heavy diet to to its marketing. Aaron Zagha, Newton Baby’s CMO, has a different approach than other DTC companies, let alone mattress makers. “The whole mattress business was a whole interesting clusterf*** for a while, of which many