Marketing

Determining whether publishers are shady enough to be cut from the programmatic supply chain means grappling with shades of gray. But when a publisher is engaged in obviously illegal activity like piracy – and going to great lengths to hide it from programmatic advertisers – then the decision becomes black and white. Ad fraud detection […]

The countdown to Google’s antitrust trial has begun. If you’ve been waiting your whole live for nerdy ad tech jargon like “header bidding” “dynamic allocation,” “SSPs” and “unified pricing” to become part of the wider lexicon– well, now is your moment. On this week’s podcast the ad tech nerds at AdExchanger serve up our analysis

Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past month alone, there was a major Google Search ranking bug, a calamitous data breach involving Google Ads and Google Merchant Center and outages across Google Ads,

Is it time to retire references to the advertising “duopoly?” Plus, Omnicom wants to bring its major agency brands under unified leadership. The post Making The Advertising Triopoly A Thing; Omnicom Pursues An AI-Driven Reorg appeared first on AdExchanger.

Less than two weeks from now, the Department of Justice and Google will square off in a district federal courtroom in Alexandria, Virginia, over allegations that Google operates and maintains an illegal monopoly in the digital advertising market. Starting last week and into this week, hundreds of court-filed declarations, emails, depositions and other documents were

The distribution of live sports on CTV is driving one the biggest disruptions to traditional linear TV advertising. For the first time, NBCUniversal Olympics inventory was made biddable on Peacock. With over 4.5 billion minutes of coverage streamed during opening weekend – and the second-best day of engagement ever for Peacock – advertisers reaped the

Have we finally reached peak retail media, or is the recent explosion of RMNs the sign of a healthy and thriving marketplace? “It’s the right question to be asking, especially at this time,” says Daniel Folkman, SVP of business at Gopuff, an on-demand delivery service that promises orders in as fast as 15 minutes. The fact