Subscribe: Apple Podcasts • Stitcher • Spotify With so many changes happening across the digital marketing landscape, sometimes the best strategy is to have no strategy at all — at least when it comes to social media, according Melissa Ben-Ishay, co-founder and CEO of dessert company Baked By Melissa. Instead, Ben-Ishay props her phone up […]
Looks like it’s open season on ad industry powerhouses. First, Elon Musk launched a antitrust legal assault on the World Federation of Advertisers (WFA), accusing the trade group of acting like a mob to block ad dollars from his platform, X. Then, right-wing video platform Rumble jumped in with its own lawsuit against the same
Lawsuits against GARM call into question the politics behind brand safety Read More »
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Facebook is certainly no slouch when it comes to brands’ and retailers’ social media marketing strategies. But, according to a Digiday+ Research survey conducted among 67 brand and retailer professionals this summer, while brands’ Facebook usage and spend remain
Digiday+ Research: Instagram is head and shoulders above Facebook in the eyes of brands Read More »
Seasons are no longer finite. Back to school isn’t just for August. (Prime Day had retailers push back to school deals early this year.) Celebrating all things frightening isn’t solely for autumn. (Throughout July, people were making jack-o-lanterns out of watermelons and purchasing Halloween garb months in advance as part of a newly dubbed “holiday”
This story was published on Digiday’s sister site, Modern Retail. Black Friday is more than three months away, but Amazon’s third-party sellers are already scrambling to plan ahead. In a message to sellers earlier this month, Amazon recommended that third-party sellers place their Black Friday inventory in the company’s fulfillment centers by Oct. 19, a
Amazon sellers plan inventory for a long holiday season Read More »
The agency holding company saw small improvement in the first half, but suggested the full year will continue to be lackluster.
WPP downgrades full-year outlook as it works to modernize offering Read More »
Ads featuring customer testimonials for Weight Watchers Clinic were handled by Ogilvy, the brand’s second AOR appointment in the past year.
Weight Watchers debuts new creative as it navigates weight-loss drug boom Read More »
Bart LaCount will serve as chief marketing officer in North America after previous CMO Jeff Klein was promoted to president at the fried chicken chain.
Popeyes appoints PepsiCo marketer as new CMO Read More »
The flavor includes packaging that can be scanned to unlock exclusive physical and digital experiences, including the chance to win movie tickets.
Fanta debuts QR code-powered ‘Beetlejuice’ flavor for Warner Bros. tie-in Read More »
Since its inception, Netflix has been a challenger brand. A born innovator, creating beyond convention. Equal parts cultural capital, content development, and category expansion, Netflix sets itself apart as a brand keenly aware of its value proposition. While its actual product may be streaming, its core product is entertainment. What happens off the screen is…
Netflix House Is Built on Brand Innovation and Cultural Cachet Read More »
