Marketing

Albert Thompson will be speaking at AdExchanger’s Programmatic IO conference on Sept. 24-25 in New York City. Click here to register. The rise of attention metrics heralds digital marketing’s long-overdue pivot back to basic human behavior, says Albert Thompson, Managing Director, Digital, at the ad agency Walton Isaacson, and a buy-side veteran with more than […]

While 90% of organisations plan to invest in GenAI for marketing in 2025, 90% of CMOs admit that they do not fully understand GenAI or its potential impact on business processes. That is according to a global study, Marketers and GenAI: Diving Into the Shallow End from SAS and Coleman Parkes Research. This lack of…

Someone will eventually need to make a Netflix-style documentary about the Google ad tech antitrust trial happening in Virginia. (And can we call it “You’ve Been Ad Served?”) Because certain moments from Friday alone – Day Five – are just too good to only live on in a court transcript. The real world Take, for example,

User acquisition has always played a critical role in the ultra competitive mobile gaming industry. With the mobile gaming market projected to surpass $173.4 billion by 2026, studios are motivated to outspend the competition, or try different tactics to stand out. But there’s no question about it: acquisition is far more challenging since Apple released…

IPG’s Magna unit, whose market intelligence arm regularly forecasts media spend across all media, just upped its predictions for U.S. media spend in full-year 2024, based on strong actual revenue for the first half of the year. The agency group now expects full-year “non-cyclical ad spend,” which means not including the Olympics or political spend,

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption for universal ad creative identification has led to ineffective tracking of ads across platforms, creating a major barrier to successful cross-platform advertising. Adopting standards and interoperable

The TV newsletter Lowpass is back with another barn burner. Plus, some more proof that social media can impact your health. The post Wait, TTD Is Doing A TV OS?; Social Ad Clicks Covertly Switched People’s Health Care appeared first on AdExchanger.

X’s pitch to advertisers has been a wild ride since Elon Musk took the reins, but their latest pitch is starting to sound like déjà vu. According to a recent pitch deck it has shared with advertisers, the social network is going back to its roots, pushing real-time conversations — and more importantly advertisers’ ability