For nearly the past decade, Brittany Bright has been reviewing influencer and content creator contracts, ushering them through the negotiation process with brands. For the most part, clauses around content have stayed the same around election cycles, according to Bright, founder of The Influencer League, a digital platform specializing in influencer education and management. For […]
What do streaming services, investment firms, content agencies, and a few ad tech start-ups have in common? They’re all turning to fractional execs. It turns out these part-time pros aren’t just for CMOs anymore — they’re taking over all corners of the corporate world, from the boardroom to the breakroom. In case this movement has
‘From the boardroom to the breakroom’: The rise of fractional execs Read More »
This story was originally published on sister site, Modern Retail. On Thursday, former Nike employees rushed to social media and group chats to share their reaction to the news that the sneaker giant’s CEO, John Donahoe, was stepping down in October after a rocky tenure. To replace him, Nike is bringing back Elliott Hill, a
Former Nike employees are ‘elated’ over new CEO Elliott Hill Read More »
As tech companies integrate large language models into various search platforms, a pair of Pinterest veterans hope their startup’s new integration with Salesforce will improve AI-powered search for e-commerce. Vantage Discovery, a generative AI-powered SaaS platform, has built a new app built atop Salesforce’s Commerce Cloud to provide semantic search on retailers’ websites. Using AI models
The Kamala Harris campaign has released a new ad that links former President Donald Trump to North Carolina gubernatorial candidate Mark Robinson. Robinson recently made headlines after CNN’s Kfile team uncovered evidence that the state’s current lieutenant governor allegedly made a series of inflammatory posts on the message board of a pornographic website. CNN exclusively…
New Kamala Harris Campaign Ad Links Donald Trump to Mark Robinson Read More »
Former President Donald Trump may have scored a Greg Gutfeld booking, but Vice President Kamala Harris secured an Oprah Winfrey sit-down. The Democratic candidate for president appeared alongside the TV icon as part of a Unite for America rally in Michigan that streamed live on Thursday. Some of Winfrey’s famous friends were part of the…
Watch Oprah Winfrey Interview Kamala Harris Read More »
Advertisers using Google’s buy-side adtech, which can only access open web inventory via Google’s supply-side platform and exchange, AdX, may have been at a disadvantage, newly released court docs reveal. Google owns tech that represents both the buy and sell side of the programmatic market, a competitive advantage that is currently the subject of the…
Google, As Well As Advertisers, Benefit from Independent Adtech, Antitrust Emails Show Read More »
Game spaces that are part of The Glitch are tailored to each sponsor’s brand identity and promoted with the help of top Twitch streamers.
Domino’s, Peloton land on Twitch’s new custom-branded Fortnite worlds Read More »
Tony Ayaz, president and CEO, SCUBA As the digital advertising industry pivots into a privacy-first era, marketers are searching for innovative data solutions to navigate this new landscape. Among these solutions, data clean rooms have emerged as the answer for privacy-driven intelligence. Legacy data management approaches are applied to data clean rooms, and have been
How decision intelligence bridges the gap between clean rooms and decisions Read More »
The brand rebooted its iconic ad campaign for Gen Z, utilizing a technique that puts human craft front and center, regardless of technological progress.
Campaign Trail: Brisk Iced Tea brings back classic claymation with Doja Cat Read More »
