Perplexity’s plans for competing in the ad space are becoming a bit less puzzling. A new advertiser pitch deck shows how the AI search startup hopes to win over advertiser later this year as it works to set itself apart from competing startups like ChatGPT and giants like Google. According to a copy of the […]
Perplexity’s pitch deck offers advertisers a new vision for AI search Read More »
The better-for-you soft drink serves as the exclusive CPG sponsor of EA Sports College Football 25 and will tour 14 campuses.
Coke Zero Sugar leans into gaming to reach Gen Z college football fans Read More »
In a campaign from AOR The Martin Agency, the fourth-largest wireless network continues its efforts to get consumers to turn off their phones.
Campaign Trail: UScellular calls out smartphone ironies with Alanis Morissette Read More »
What if Beetlejuice owned a car dealership? One spooky night, a family finds out when they pull up to a used-car dealership thinking it’s a CarMax. Instead, they’re greeted by a creepy cast of characters who work at “BeetleMax.” Their search for a car takes an eerie turn. Within a few moments of the family…
Beetlejuice Is a Used-Car Salesman in CarMax and Warner Bros. Partnership Read More »
Special guest and prolific ad tech investor Eric Franchi of Aperiam Ventures discusses his firm’s recent bet on attention metrics startup Adelaide. Plus: What’s up with Meta’s new third-party attribution partnerships? The post The VC POV appeared first on AdExchanger.
Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers and sellers alike to adopt them as alternatives. And yet, some industry insiders argue that alt currencies weren’t ever meant to supplant Nielsen. The post Will Alternative TV Currencies Ever Be More Than A Nielsen
Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On? Read More »
It’s been a busy few weeks for those following Google. It all started with the Privacy Sandbox team announcing a pivot away from phased third-party cookie deprecation in Chrome to one driven by user prompts … for settings they already have. By now, many hot takes on the Sandbox announcement have already been written. But
Has Idealism Killed Google’s Pursuit Of Privacy? Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Shopping For Data Infrastructure appeared first on AdExchanger.
Comic: Shopping For Data Infrastructure Read More »
Ecommerce tech has had a rough couple of years. Plus, VP Kamala Harris’ presidential campaign will spend $370 million on ads. The post Which Ecom SaaS Will Survive?; How The AI Search Engines Perform appeared first on AdExchanger.
Which Ecom SaaS Will Survive?; How The AI Search Engines Perform Read More »
See how brands like Netflix, Zillow, and Lyft are hiring viral TikTok creator Jools Lebron for marketing campaigns? Very demure. Very mindful. Creators from historically marginalized communities have been pushing to be credited for viral trends for years; it seems brands are finally starting to respond to the call. Those brands, among others, have spent
Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends Read More »
