The reportedly $600 million deal builds on the agency network’s whopper acquisition of influencer marketing firm Influential earlier this year.
Publicis acquires Mars United Commerce to fuel full-funnel marketing Read More »
FCB/Six is seeing double-digit growth at an otherwise sluggish time for the industry, speaking to rising client demand in areas like CRM and loyalty.
What FCB’s stealthy data unit says about the future of agency creativity Read More »
Gellé Frères, a French skincare marketer, has already been testing the tool that can convert a single product image into multiple videos.
Amazon launches AI-powered video ad generator ahead of holidays Read More »
To mark the first-of-its-kind partnership, the chain will release a limited-edition liquid-infused vinyl of the latest album from the up-and-coming star.
Taco Bell teams with musician Omar Apollo for hot sauce collaboration Read More »
New menu item Queso Apocalypto reflects the popularity of spicy foods and arrives as the chain ramps up marketing to Gen Z and adds locations.
Qdoba looks to own National Queso Day on its way to national expansion Read More »
Google has claimed a rare legal victory with the European Union General Court’s overturning the €1.49 billion antitrust fine levied on the internet giant in 2019. The verdict was a huge victory in Google’s struggle with the EU, signalling a turning point in the long-running dispute over competition in digital advertising. The case focused on…
EU overturns Google’s €1.49bn fine: What next for advertising? Read More »
The grocer shared how IAB’s guidelines have improved accountability as the chain looks to release its own updated measurement model.
How Kroger is using standardized metrics to boost its retail media network Read More »
The TV industry has come a long way from the early days of cord-cutting skepticism. Today, consuming entertainment on the living-room screen over the internet is the norm. According to Nielsen’s The Gauge, streaming services accounted for 41.4% of TV viewing in July – the largest share for any viewing format in its history. With
As Viewer Habits Shift On CTV, Are Advertisers Keeping Up? Read More »
Discover how to transform customer engagement with unified marketing strategies that increase customer value and drive loyalty.
How unifying customer value delivery can overcome marketing silos Read More »
Earlier this week, I attended the National Advertising Division’s ad law conference in New York City, where I heard two top Federal Trade Commission officials express two very different points of view about the agency’s agenda. On Monday, Samuel Levine, director of the FTC’s Division of Consumer Protection, delivered an address to a room of
