Marketing

Do All Fortune 500 Companies Have a CMO? Depends on the Industry

Almost all major companies have a chief financial officer. They also have someone in charge of human resources, and another person leading their legal affairs. It’s hard to find an organization without a CEO. This isn’t true for chief marketing officers. While 63% of Fortune 500 companies have a marketing executive who sits on the…

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Get Immersive With Gaming to Engage the Next Generation

The generation we call the “Next Gen” is approaching content in a fundamentally different way from past demographics; it’s seen as a notoriously difficult group to capture for any meaningful period. But the one thing that keeps them where they are, that grabs their attention for longer than most sports broadcasts or primetime TV shows…

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Mitigating Misrepresentation: Is There A Proper Approach To ID Bridging?

It has become clear recently that some sellers in the RTB ecosystem are engaging in abnormal practices regarding how IDs are populated in bid requests.  These sellers are causing a cookie ID to be presented in the bid request, in the customary field (“buyeruid”), but this cookie is not present in the browser. MediaMath listed

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Circana Acquires NCSolutions And Nielsen’s MMM Biz; Netflix Goes Toe To Toe With Prime Video

M&A is still hot in ad tech this summer. Plus, Netflix’s upfront results may sound promising, but the streamer still needs to grasp the finer points of the advertising game. The post Circana Acquires NCSolutions And Nielsen’s MMM Biz; Netflix Goes Toe To Toe With Prime Video appeared first on AdExchanger.

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How IBM and the US Open are using Watson create more AI-generated tennis content

Tennis fans shouldn’t be surprised to see IBM’s Watson bringing even more AI commentary to the 2024 US Open. It’s been a partner with the tournament so long, it could be playing doubles. Partners since 1990, the U.S. Tennis Association and IBM’s new features include using generative AI to create real-time match reports and AI-generated

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Marketing Briefing: Inside some of advertisers’ challenges in the 2024 election cycle

The 2024 election cycle was always going to be disruptive for advertisers during the fourth quarter – that’s the norm for advertisers every election year.  The tumult of the presidential election this summer, with the Democrats changing nominees as well as the assassination attempt on former President Trump, however, isn’t the norm. Advertisers have come

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Verizon’s internship program has a lower acceptance rate than the Ivy Leagues – here’s how its HR group runs it

This story was first published by Digiday sibling WorkLife This year, Verizon received a record 49,000 applications for its summer internship program.  It’s a signal from interested undergraduate students who are hoping to position themselves as candidates for hire at the end of the 10-week program. At the same time, companies aren’t just looking to

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