Marketing

X is dragging a global alliance of advertisers to court, accusing them of mob-like behavior. The advertising industry, of course, finds this beef utterly ungrounded. But in typical X fashion, it went completely off-script. There was no press release from corporate comms, no statement on social media. Instead, they announced the lawsuit against the Global […]

In 2024, publishers look for revenue opportunities anywhere they can and two of the most prominent vendors for incremental ad revenue — Outbrain and Teads — announced last week that the former was acquiring the latter in a $1 billion deal. While unexpected at first, two publishers said in the days following the announcement that

Elon Musk, the controversial owner of ad-funded platform X, has followed through on his threat to sue a global alliance of advertisers over alleged antitrust activity. His company filed the federal lawsuit today against the Global Alliance for Responsible Media (GARM), targeting its members CVS Health, Mars, Orsted, Unilever, and the trade body behind it,

“Google is a monopolist, and it has acted as one to maintain its monopoly,” wrote U.S. District Judge Amit Mehta in a potential landmark decision for tech.

News publishers have found a way around brand safety barriers blocking them from ad budgets – if advertisers are willing to use their content taxonomy to buy ads. The Local Media Consortium (LMC) and its NewsPassID ad network on Tuesday launched a new content taxonomy for programmatic deals. Via a private marketplace (PMP), buyers can

Streaming TV (STV) has transformed content consumption. Viewers find it convenient and cost-effective and they enjoy the vast range of content to binge. As STV continues to grow exponentially, its full potential as an advertising channel hinges on building robust measurement capabilities. STV bridges the gap between the targeted advertising of digital formats and the

Moving-and-storage companies rely heavily on word of mouth. If a customer has a good experience, they’ll probably recommend the service to friends, family, colleagues or others. But there’s only so much you can do to measure the marketing impact of word of mouth. Piece of Cake Moving & Storage – if you live in New York,

CMO Dara Treseder explained how being the Official Design and Make Platform of the Los Angeles games will drive business results for both parties.

Today, media companies are at the inflection point where linear revenue is lower than digital and streaming revenue. That has major implications for what’s next.  With more than a decade of experience at The Walt Disney Company, I experienced how digital and streaming upended standard foundational ad serving and operations, commercial formats and ad sales