Two years after purchasing once-venerable creative shops Hill Holliday and Deutsch from Interpublic Group, Attivo, the New Zealand-based marketing services holdco, has installed new leadership in the U.S. to revive the brands and establish a stronger foothold in the market, Digiday has learned. The new leaders — Sasha Savic, former CEO of Mediacom, Anush Prabhu, […]
Jesse Math, vp of strategic partnerships, Keen Decision Systems The marketing calendar itself is simple. Brands need to invest in the typical tentpole events like Prime Day, back-to-school and the holidays. They also have their own key sales periods, like the beginning of the winter season for a company that makes jackets or for a
How a precise timing structure drives material differences in marketing efficiency Read More »
The platform’s Ads Manager expects to see a boost from AI tools while a major partnership with Amazon Ads is still only in the “early innings.”
Roku says it’s growing video advertising faster than broader OTT market Read More »
The brand enlisted Hollywood duo Emma Stone and Yorgos Lanthimos to break out of the “sea of sameness” in Super Bowl ads.
Campaign Trail: Squarespace turns domain names into a noir nightmare Read More »
Brands have built their digital experiences on Google’s search algorithm, but that needs to change as consumer behavior evolves, experts say.
Why brands need to optimize their mobile apps and websites for AI Read More »
It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation. The post I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said appeared first on AdExchanger.
I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said Read More »
OpenAI launched its ad platform on Monday, making ChatGPT the newest canvas for advertising. The rollout marks a pivotal moment in generative AI, in which conversational platforms could become a new battleground for ad dollars. But how will the ads affect the chat experience? To head off concerns, OpenAI said ads will only appear after
The Chatbot Ad Platform Read More »
Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend. “It’s very clear to me that AI is going to reduce the cost of content significantly over time,” Roku CEO Anthony Wood told investors during the company’s fourth quarter earnings call
Roku Uses Its Q4 Earnings Call To Make The Case For AI Read More »
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Love At First Bid appeared first on AdExchanger.
Comic: Love At First Bid Read More »
The AdExchanger team will be off for Presidents Day on Monday, February 16. We’ll see you back here on Tuesday, February 17, with the next Daily News Roundup. Enjoy the long weekend! Google’s Cozy Couch Google faces yet another EU antitrust probe, this time over allegations that it rigged search ad auctions by “artificially increasing
